• As part of the Unity Run collaboration, Milind Soman will visit the NM Medical Center, Mumbai on 26^th August to spread the message of early detection and the importance of a healthy lifestyle
• During his visit, he will interact with Breast Radiologists and patients at the medical center to understand the cause of growing numbers of breast cancer cases among women
• The collaboration of Fujifilm India and Milind Soman aims at highlighting the importance of early detection of cancer among women.

Mumbai, 02^nd September 2021 (GPN): Fujifilm India Pvt Ltd, a pioneer in healthcare and diagnosis technology, has announced their collaboration with India’s fitness guru and legendary style icon Milind Soman. The association is part of the Unity Run and is aimed at creating awareness among the masses, especially women about the importance of early diagnosis. As part of the collaboration, Milind Soman will be visiting the NM Medical Center in Mumbaito interact with Breast Radiologists and patients at the center and understand the reason for the growing number of breast cancer cases.

After 75 years of Independence, India faces a growing threat of undetected breast cancer in women. Breast cancers currently account for 14% of all cancers among women. Today, one in every 22 women in urban India and one in every 60 women in rural India is at risk of developing breast cancer in her lifetime. The number of breast cancer cases reported each year is unfortunately rising at higher rates than ever. To support the healthcare workers in this fight against the disease, Fujifilm India has installed the state-of-the-art AMULET Innovality 50 Micron 3D Mammography machine at the hospital.

Fujifilm India and Milind Soman have a firm commitment to make the world a healthier and fit place. To take this commitment further, Fujifilm India even collaborated and supported the Ironman Marathon runner during his “The Unity Run” from Mumbai to Statue of Unity, Gujarat as the healthcare-imaging partner.  The visit to NM Medical Centre, is an extension of the Unity Run.

Speaking on the association with Milind Soman, Mr. Koji Wada, Managing Director, Fujifilm India Pvt Ltd said, “We are delighted to have Milind Soman on board for educating the masses about early detection of diseases like cancer and TB, as he is a fitness icon and an ambassador of healthy living. We are hopeful that our association with him will motivate people to take their health more seriously and opt for early diagnosis. Breast cancer is a growing epidemic in the world but it is preventable. With our advanced innovations and world-class technology, we aim to save lives by offering the highest standard of healthcare solutions and spreading awareness about early detection of breast cancer in India.”

Talking about his commitment towards a fit nation, the Ironman Marathon runner Mr. Milind Soman said, “A healthy body is the best defense one has against numerous diseases in the world. It is our responsibility to keep our health in check and opt for early detection and screening. I am amazed by the work Fujifilm India and NM Medical Center have been doing in this field of early diagnosis, helping scores of people in their fight against breast cancer. It’s my great pleasure to be associated with a leading imaging brand and support them in this cause by doing my bit in spreading awareness around the importance of early detection of breast cancer. Cancer is a demon that needs to be quashed, and it fills me with pride that I am associated with a cause that aims to overcome it”

Fujifilm’s AMULET Innovality is a highly advanced breast cancer diagnostic machine that has made early detection of breast cancer a reality for women. The Amulet Innovality provides 50 Micron 3D image quality and advanced Tomosynthesis technology that reveals the internal structure of the breast with a precision that enables the detection of those lesions that ordinarily get overlooked in a routine mammography. AMULET Innovality works towards making early detection of breast cancer among women by achieving optimum image quality at a very low patient dose. It combines Hexagonal Close Pattern (HCP) image capture technology, and intelligent image processing, optimizing contrast, and dose based on breast density which results in exceptional imaging, optimized contrast, low dose, and fast acquisition time.