National, 21 December 2020 (GPN): The demand for a technology platform for merchandising and exposing a single view of inventory for all sales channels has doubled up for the year 2020. Increff, the inventory fulfillment software, witnesses a surge in the number of B2B and B2C customers. The spike in numbers is attributed to the need for the right inventory management to remove manual check / physical count of inventory, prepare for future expansions, and examine key pain-points such as excessive storage costs, low inventory turnover rates, stock-outs. Furthermore, Increff registered a revenue growth of 75% in the post-COVID months.

Increff has two management software namely IRIS (Inventory Management System) and ASSURE (Warehouse Management Software). Both of the products have shown growth in demand by 200% and 100% respectively after the pandemic. In fact, cloud-based warehousing demand too has gone up by 50% from the pre-COVID phase.

A bouquet of customers in the retail sector, e-commerce, fashion & accessory industry namely Reliance trends, Soch, Pepe Jeans, Tommy, CK, Myntra, Mango, Blackberry, Libas and many more are picking on intelligent inventory and merchandising solutions regardless of market conditions, challenges, or shifts for their inventory needs.

Commenting on the above, Rajul Jain, CEO & Co-Founder, Increff, said, “A well-evolved and well-designed inventory & warehouse management platform is the need of the hour. In the coming times, businesses will have to rely on automation and real-time monitoring to focus on business growth. The increased demand for such solutions is encouraging us as a company to innovate and provide best-in-class solutions to our stakeholders. We, at Increff, expect 100% growth in the year ahead.”

Increff is a Bengaluru-based SaaS startup founded by Rajul Jain, Anshuman Agarwal and Romil Jain are IIT alumni—from Delhi, Kharagpur, and Bombay, respectively – have been helping fashion retailers, e-commerce and FMCG companies grew 10x by providing intelligence technology that understands consumer behaviour and maps it to the supply chain.

In 2020, Increff has bagged prestigious industry recognitions namely ‘Cool Vendor’ in Gartner 2020’Cool Vendors in Retail: Meeting Customer Basic Expectations Is More Important Than Ever and INCREFF, one amongst only two companies from Asia, to be selected as Finalist for Fashion Innovation Award – Sustainability, by Loomish Switzerland. ENDS

About Increff
INCREFF is an inventory fulfillment platform. It helps brands optimize inventory and improve sales velocity by 2 to 3x via ASSURE and IRIS platforms. Founded by IITians and backed by Binny Bansal + Sequoia + 021 Capital, Increff serves the likes of Arvind, Future, Reliance, Landmark, Puma, Tablez, Myntra, Mango, Levi’s, Pepe Jeans, Blackberry’s, Celio, Wrogn among others.INCREFF has raised a seed funding of $2 million (about Rs 13 crore) led by Sequoia Capital, Warehouse automation provider Grey Orange Robotics and a clutch of Angel investors and Series A funding of $ 3mn from 021 Capital and Binny Bansal.

Increff offers ASSURE and IRIS. Former is arguably the world’s simplest and most accurate warehouse management system along with the fastest inventory and order syncing, which enables brands to sell every single piece of inventory across all online and offline sales channels simultaneously. The latter is an end-to-end merchandising platform helping merchandisers take pre-season and in-season decisions like what, when, and how much to buy and where to showcase inventory.