MUMBAI, DECEMBER 16^th 2020 (GPN): Bra chahiye, embossed painting nahi! We can relate to it, right?  Lingerie in India is no longer a hushed topic of conversation with Zivame leading the charge in making the category more mainstream and real. In their latest efforts for the same, Zivame has collaborated with Aishwarya Mohanraj for their humorously quirky campaign on T-shirt bras. The campaign is built on real life challenges and embarrassment faced by women due to bra outlines being visible, restricting their choice of outerwear. The campaign aims to highlight this issue and the taboos associated with it through humour which is fun and relatable.

As always, Zivame has broken the mold and built a campaign that is unconventional and aims to encourage conversations on a topic that is usually hush-hush or spoken with shame.

Speaking about the campaign, Ms Khatija Lokhandwala, Head Marketing, Zivame, said, “Using engaging formats to educate customers about seemingly taboo topics is a Zivame trademark and has enabled the brand to strike the right chord and connect deeper with our audience”. ENDS

About Zivame

Zivame was founded in 2011 with the vision to facilitate women to shop uninhibitedly for intimate wear and to make lingerie shopping personalised and convenient. Zivame is now the No. 1 B2C intimate wear brand in India with 45+ retail stores and presence in 1000+ partner stores across India with the mission to be a one-stop destination for every woman’s intimate wear needs. Zivame believes that every woman is unique, and wants to deliver a platform that allows her to browse, discover and shop what she desires.

All the products at Zivame stem from the desire to design something that is a blend of quality, innovation and comfort. Zivame offers trendy lingerie, activewear, sleepwear, and shapewear in over 3000 + exclusive designs and 100 + sizes catering to women across all body types

 Website: https://www.zivame.com/