WealthDesk is now the first premium partner of 63 moons on ODIN connector and the only one that enables portfolio investing to brokers on 63 moons.

Mumbai, 14 December, 2020 (GPN): WealthDesk, India’s first Open B2B2C SaaS Investment Technology platform on top of broking that powers advisory, broking, wealth management, portfolio management to retail investors at scale has announced its collaboration with 63 moons technologies for their product, ODIN Connector, which is India’s biggest Broking gateway. With this partnership, WealthDesk becomes the first premium platform partner of 63 moons enabling portfolio based investment and trading, on top of Equities and ETFs for end clients of ODIN powered Brokers.

With the help of ODIN connector Broking gateway, WealthDesk can now enable WealthBasket portfolio investing for the end customers of the brokers. WealthDesk can also open up access to research and expertly picked WealthBasket portfolios from advisors to brokers that can be sold to end customers. This allows the brokers to get into value based broking and not just transaction based broking. End customers can now avail the benefit of better wealth creation opportunities in the equity market through stock and ETF based WealthBasket portfolios.

WealthDesk’s platform and products ecosystem impacts all the incumbents and new players in the investment and Wealth Management space in the entire value chain from ideation, research, to manufacturing to productization to distribution to execution in the client account. This partnership will allow WealthDesk to consolidate further offerings under its platform. 

Commenting on this partnership, Ujjwal Jain, Founder & CEO, WealthDesk said, “WealthDesk aims to create an ecosystem of all financial services players on one platform so that the stakeholders do not need to operate in silos. WealthDesk has a strong B2B focus, which allows us to create solutions that solve problems of our B2B partners. This integration allows a large number of stock brokers in India to offer WealthBasket portfolio investments to their clients and also opens up world class advisory research from top advisors to brokers and their end customers.”

“63 moons is the largest broking technology provider in India and with this partnership, we have the opportunity to serve a very big broking customer base, that cumulatively serves around 1 crore end customers. This partnership will help strengthen WealthDesk’s B2B2C platform significantly and democratize differentiated portfolios in the form of WealthBaskets to a larger market.” He added.

Commenting on this partnership, Keshav Samant, CEO – Brokerage Technology Solutions, 63 moons said, “I am happy that WealthDesk, powered by ODIN CONNECTOR, becomes the first premium Fintech partner to go Live on the most powerful Broking Gateway. I am sure with WealthDesk- ODIN connector partnership, all ODIN powered Brokers would be able to seamlessly enter the value-added broking space, by offering incredible B2C Advisory led WealthBaskets and also monetize their in-house research” ENDS

About WealthDesk:

WealthDesk is India’s pioneering B2B2C SaaS based Neo AMC platform on top of broking that powers advisory, broking, wealth management and portfolio management to retail investors at scale. The platform captures the entire Investment/Asset management/Advisory value chain from portfolio creation on top of Equities and ETFs, productizing these into investment products and enabling large scale distribution through broking with strong network effects. WealthDesk is building a new investment product ecosystem in India beyond mutual funds which will drive the future of investing in India in capital markets.

About 63 moons:

63 moons technologies limited is a world leader in providing next-generation technology ventures, innovations, platforms, and solutions for creating digital markets and marketplaces that enable price discovery and transaction efficiencies across industry segments. We have always been working towards providing technology solutions, building user-friendly financial platforms, and creating digital marketplaces in India and abroad, thus taking India to the global markets.  

Brokerage Technology Solutions division, is the leading provider of electronic trading solutions in India; with more than 1000 clients, presence across 400+ cities, half million active end users and the best customer service in the industry. Since 1998 we have been helping brokerages onboard clients, enable trade decision making, facilitate trading, fulfil post-trade activities & deliver services efficiently.