New Delhi, 03 December, 2020 (GPN): Wild Stone, a well-known leading male grooming-personal care brand from the house of McNROE Consumer Products Pvt Ltd, has launched its first unisex perfume ‘Sense’ meant to celebrate the sense of smell. It is a beautiful fragrance co-created with the help of visually impaired people who have an enhanced sense of smell.

This product has unique woody aromatic ambry fragrance notes, which makes it an ideal choice for formal office settings and classy evenings. Sense is a special initiative in partnership with Saksham.org [to showcase and re-establish the sense of smell as the common unifier experience as felt by both visually challenged as well as sighted Individuals.

The packaging of the bottle has the branding carved in Braille for the visually impaired people to touch, feel and appreciate. It also has messages like “Perfume are key to our memory and scent of limitless joy” written in Braille which will give visually impaired people a symphony of experience which they can relate to in their own way. The product’s packaging is a rainbow of colours indicating the happy joyous nature of life.

Talking about the product, Mr. Ankit Daga, Head of Business, McNROE Consumers Product Pvt Ltd, said: “We are delighted to launch this perfume which breaks all the barriers of sight and unifies every individual in our sense of smell. In today’s time of pandemic, it is necessary to have things and initiatives which showcase hope and positivity to the consumers and Wild Stone Sense is one such initiative”.

At present, Sense is available on the official Wild Stone website and is priced at ₹ 599. Going ahead, the company plans to make it available across all online platforms.

“The sense of smell is far more critical for visually impaired people. They use touch and sounds to navigate their way around. Also, whether one is visually impaired or sighted, we are all equal when it comes to smell,” added Mr. Daga. ENDS

About Wild Stone Sense

A long lasting Unisex fragrance, with note of woody aromatic ambery fragrance which gives us a sense of happy times. It is available in 100ml bottles in bright rainbow colored packaging with branding in regular and braille for everyone to understand and priced at Rs 599/- and a part of the proceeds would be shared with Saksham foundation for the up liftment of visually challenged.

About McNROE

The house of McNROE was created with a singular objective to, “Improve the quality of life.” Home to celebrated brands like Wild Stone, Secret Temptation, Heaven’s Garden, Wild Stone Code and Knox, McNROE offers the finest products across diverse categories including deodorants, perfumes, talcum powder, wet wipes and soaps. 

McNROE began its journey in 1986 from a small factory near Bhadrak, Orissa. In all these years it has not just built the most loved brands but has also won the hearts of its consumers with its premium quality products.