Listen here: https://ikka.lnk.to/levelup

Mumbai, 27^th October 2020 (GPN): Indian rapper, singer-songwriter, producer and composer, IKKA has just dropped his new single ‘LEVEL UP’, from his upcoming debut album ‘I’ with Mass Appeal India. For the first time ever, IKKA has collaborated with iconic rapper DIVINE on this high-octane hip hop track. The lyrics, penned by IKKA and DIVINE, portray their struggles and how they have respectively evolved in hip hop. 

The hook of the song is written and belted out by Kaater, one of IKKA’s mentees and the music is produced by DJ MissyK. The track sheds light on IKKA’s hustle and determination to never give up on his passion for hip hop and rap music despite all odds. The music video for ‘Level Up,’ shot by Inflict, revolves around the high end lifestyle of Indian hip hop artists. 

IKKA’s highly-anticipated, upcoming full-length debut hip-hop album ‘I’ revolves around his real-life story and experience within India’s hip hop community. The acclaimed rapper recently signed with Mass Appeal India, focused on amplifying India’s burgeoning hip-hop culture on a global scale. 

Excited about Level Up, IKKA, said, “I was eagerly waiting for ‘Level Up’ to release, and now that it’s out, I can’t wait for my fans to check it out. Hip hop is my passion, and nothing can justify my love for it. I am very grateful to DIVINE for hopping on to this collaboration. It was an amazing experience working with him, Kaater and DJ MissyK, who has produced the song. I am sure my fans will shower their love on this track, and it will become a trend setting record.”   

Commenting on the collaboration DIVINE said, “I vibed on ‘Level Up’ as soon as IKKA sent me the version to write/record during the lockdown and I’m glad that it’s finally out after all this time. Moreover, I’ve heard IKKA’s album ‘I’ all the way through and I think it’s going to be one of the best to come out of Indian Hip Hop. Looking forward to it.” ENDS

About IKKA

IKKA literally translated means “Ace.” Born and raised in Jamna Paar, Delhi in India, it’s here that IKKA chanced upon rap music and with a few friends, began representing the Delhi underground hip hop scene in its early days. After a few years of hard work and hustle, IKKA began gaining recognition as a lyricist, a path he had to choose in order to survive within the Indian music industry, since Indian hip-hop had not gained mainstream recognition yet. 

Commonly referred to as ‘the most underrated mainstream desi rapper,’ IKKA is a multi-talented singer-songwriter, rapper, lyricist, composer and a producer. He is popularly known for some of his Bollywood hits such as the title track of ‘Badri Ki Dulhaniya’, ‘Oh ho ho ho’ with Sukhbir, ‘Paniwala dance’, ‘Chamma Chamma’, ‘Kamariya’ from the movie Mitro alongside Darshan Rawal. He also lent his voice for the Indian chart topper, ‘Dilbar Dilbar’ with Neha Kakkar‬ and Dhwani Bhanushali. Apart from his film music, IKKA has released his own non-film singles namely, ‘Get Down’ with Juggy D, ‘Cheater Mohan’ with Kanika Kapoor and superhit ‘Body Language’ ft. The Mxxnlight in 2019. He simultaneously also pursued his first love – hip hop with independent releases such as “Interview.”‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬

IKKA at the beginning of his career was associated with the artist name Young Amali within a hip-hop crew called ‘Black Wall Street Desis’ alongside fellow rappers Lil Golu and Raftaar‬. As well as having the talent and musical know-how to create commercial music, IKKA has wowed true hip-hop appreciators with his pen game. IKKA is, without a doubt, one of the most passionate artists in and out of the recording studio and his success thus far is a testament to his hard work and commitment to the music scene having over 1 billion streams across all digital platforms.‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬ ‬ENDS

About Mass Appeal India

Based in Mumbai, Mass Appeal India is the first global extension of the Mass Appeal brand, a multi-media entertainment platform dedicated to amplifying India’s burgeoning hip-hop culture on a global scale. In partnership with Universal Music Group, Mass Appeal India signs and collaborates with the brightest stars from India’s fastest growing music scene and works with brands and content creators to connect India’s unique culture with a worldwide audience.

Reach out to Mass Appeal India at [email protected]   

Mass Appeal India: https://www.youtube.com/massappealindia