National, 22 October 2020 (GPN):  Tata Starbucks Private Limited today celebrated the opening of its 200th store in India, in Amritsar, Punjab – its first location in the golden city. It’s entry into the city of Amritsar marks an important milestone that commemorates eight years in India and highlights the company’s long-term commitment to growth in one of Starbucks fastest-growing markets globally.

“Opening the doors to our 200^th store in Amritsar is a proud moment for our partners (employees) and I want to thank them for their passion and commitment as we expand in this vibrant region,” said Navin Gurnaney, ceo, Tata Starbucks Pvt. Ltd. “Our goal with the Amritsar store is to create a welcoming third place that is safe, familiar and convenient. We are delighted to introduce the premium Starbucks Experience to customers in Amritsar and create moments of connection as we share our passion and knowledge of coffee.”

The new Starbucks store, located on the sprawling Ranjit Avenue, blends local art and design with Starbucks coffee heritage. Inspired by local coffee-growing communities, the store features a picturesque ceiling that mimics the undulating landscape of the region’s coffee farms, lit with a warm glow that accentuates its contours and curved lines.

Starbucks also worked with local artisans to create bespoke pieces that celebrate the community’s creativity and collaborative spirit. The space features two customized artworks created by local artists and a colourful tapestry handcrafted by local weavers.

Blending Starbucks passion for artistry with its vision for a more sustainable future, the store features Tata Starbucks first-ever upcycled art installation in India – the iconic Siren painted on handcrafted paper using coffee grounds.

Welcoming customers in Amritsar

Customers in Amritsar can choose from an extensive range of Starbucks beverages, including the newly launched Starbucks® Diwali Blend and Honey Turmeric Latte, as well as all-time favourites such as such as Java Chip Frappuccino, Cafe Mocha, Signature Hot Chocolate and Caramel Macchiato. The store will also offer a range of Indian and international food menu items such Tandoori paneer sandwich, Chatpata paratha wrap, Chole masala wrap, Murg kathi wrap, Chicken seekh pocket, Chicken naanwich to complement the coffee experience. Customers can also enjoy a range of Teavana™ teas, including the Starbucks signature India Spice Majesty Blend for those who seek a reimagined tea experience.

In celebration of the 200^th store in India, the new Starbucks store in Amritsar will offer 200 customers 50 percent off on a Venti-sized handcrafted beverage between October 22, 2020 and October 26, 2020. (Terms and conditions apply)

Customers can also join the My Starbucks Rewards™ loyalty program. Through My Starbucks Rewards™, members earn Stars for eligible purchases of coffee, food, drinks and merchandise, all of which customers can enjoy in-store along with free Wi-Fi access.

With partner (employee) and customer safety a top priority, Tata Starbucks continues to observe elevated cleaning and sanitizing protocols and take precautions, including floor markers to encourage social distancing in waiting areas, temperature checks for all partners customers and delivery executives and partners are required to wear facial coverings and gloves during their shifts. Tata Starbucks also introduced contactless order and payment methods, such as Mobile Order and Pay through the Starbucks India mobile application, so customers can enjoy a safe, familiar and convenient Starbucks Experience. ENDS