New digital experience extends accessibility of Starbucks signature merchandise to homes across India

National, 15 October 2020 (GPN): Tata Starbucks Private Ltd. today announced its signature merchandise will be available through Flipkart, India`s home grown ecommerce marketplace across India. With the new digital feature, customers can easily access Starbucks products, including custom mugs, tumblers, cold cups, and more, through the Flipkart India app and online website. Customers can also soon order coffee brewing equipment from the comfort of their own home.

The relationship with Flipkart represents the next evolution of Tata Starbucks commitment to expand its digital relationship with customers. By utilizing Flipkart’s e-commerce capabilities, Starbucks aims to extend the reach of the Starbucks Experience beyond the existing 12 cities where Starbucks currently operates and even in those cities where Starbucks does not have a store, to better serve the needs of customers in communities across the region.

“By investing in partnerships like Flipkart, Tata Starbucks is able to bring a digital experience that surprises, delights and delivers an elevated Starbucks Experience to customers in India, anywhere, and any time,” said Navin Gurnaney, ceo, Tata Starbucks Private Limited. “This partnership will allow us to connect with customers in more ways than ever through premium, curated Starbucks merchandise and a convenient experience that reflects the same service and quality that our customers have come to love and expect from us in our stores.”

Nishant Gupta, Senior Director – Beauty, General Merchandise and Home, Flipkart, further added, “We are excited to partner with Starbucks to bring their merchandise onto our platform. We have constantly partnered with brands that bring delight to our consumers. As consumers increasingly look to e-commerce for all their needs, we are encouraged to be the medium that fulfills their needs and supports their shopping journey.”

Customers can order official Starbucks merchandise through the Flipkart India mobile app and  website  with pricing consistent across in-store and online stores and ranging between INR 650 to INR 2,200*.

The digital partnership with Flipkart, builds on the company’s recently announced Mobile order and Payusing the Starbucks India App. Tata Starbucks also offers online delivery through food delivery apps, and contactless ordering services via WhatsApp and QR code ordering in select stores across India. 

*Delivery charges and availability of some items may vary upon location

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About Tata Starbucks Private Limited

Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Consumer Products Ltd. and currently operates 196 stores in India across Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Pune, Kolkata, Chandigarh, Ahmedabad, Surat, Vadodara and Lucknow through a network of over 2,000 passionate partners (employees). Starbucks stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee – “A Tata Alliance.”

About the Flipkart Group

The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, and PhonePe. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants and small businesses to be a part of India’s e-commerce revolution with a registered customer base of over 200 million, offering over 150 million products across 80+ categories. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians.

For more details contact: [email protected]