India, 15^th October 2020 (GPN): What do you do when these hunger pangs strike at the most unexpected moments?

In line with its proposition of ‘You Are Not You When You Are Hungry’, SNICKERS® has always positioned itself has the solution. Since it may not be always available at hand to satiate all unexpected cravings, SNICKERS® has collaborated with Swiggy’s Instamart to ensure that you can easily get your favorite chocolate bar within 30 minutes.

Given the new normal, people have been spending more time online than outside. A lot of consumers have shifted to buying their daily groceries and essentials online. Swiggy’s Instamart is a superior grocery shopping solution which enables quick and reliable delivery of household essentials like groceries, fresh fruits & vegetables, personal care & more to its users, any time from 7 AM to 1 AM. All you need to do is place your SNICKERS® order from Swiggy Instamart and have it delivered to your doorstep.

“We, at Mars Wrigley, believe in the pursuit of betterment by constantly evolving and growing with the needs of the market. Using digital commerce platforms is one such innovative step to reach maximum consumers. We understand that our consumers are looking for occasions to treat themselves and enjoy their favorite chocolate, while staying safe at home. The launch of this partnership ensures that our consumers have easy access to the products they love while being mindful of their safety.” said Yogesh Tewari, Marketing Director, Mars Wrigley.

Commenting on the collaboration, Karthik Gurumurthy, VP (Grocery) – Swiggy, said, “As we continue to stay indoors, Swiggy is committed to serving the citizens of the country in every way possible. Through our partnership with Mars Wrigley, we aim to bring one of the most loved candy and chocolate brand closer to our customers through our instant and hyperlocal delivery offering, Swiggy Instamart. Whether it is an occasion or late-night indulgence, one can choose from a range of SNICKERS on Instamart and get them delivered right at their doorstep.”

“Our ‘No-Contact’ delivery feature, which can be availed on all prepaid orders, will continue to help both customers and delivery partners maintain a safe distance”, he added.

Using Swiggy Instamart, consumers can easily get access to SNICKERS® acrossdifferent locations in Gurugram and Bangalore.

At the beginning of the nationwide lockdown, Mars Wrigley tied up with online delivery platforms like Swiggy, Zomato and Dunzo for last mile logistics partnership for distributors across their network. This has now been extended to the consumer-facing operations as well. ENDS

About Mars:

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

Mars entered the Indian market in 2002. Today, there are over 1,000 Associates across Mars Wrigley, Mars Petcare, Mars Food, Royal Canin as well as the newly launched Mars Edge programme in India. Mars is continuing to invest for growth in India and operates four production units in the country to serve customers and grow the local economy.

For more information about Mars, please visit www.mars.com. Join us onFacebook, Twitter, LinkedIn, Instagram and YouTube.

About Swiggy

Founded in 2014, Swiggy is India’s leading on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. It connects consumers to thousands of restaurants and stores in over 500 cities. Using innovative technology, Swiggy provides a hassle-free, fast and reliable delivery experience. Every order delivered by Swiggy’s fleet of independent delivery partners engaged on a principal to principal basis, ensures a host of customer-centric features like lightning fast delivery, no minimum order value, live order tracking, and 24/7 customer support.