INDIA, 26 SEPTEMBER, 2020 (GPN): XYXX, the premium men’s comfort wear brand announces its latest innovative collection called “Apollo”. Apollo is the new ‘Bamboo Collection‘, the brand aims to add a unique dimension to the men’s inner-wear market. With the new range introduced, XYXX intends to provide high quality innerwear which is sweat absorbent, skin sensitive, stylish and comfortable active innerwear for Indian Men!

The products are made from Bamboo Cotton which is a silky smooth, lightweight fabric blend that is highly moisture absorbent and cooling one can stay dry and comfortable all day long. It is naturally antibacterial and anti-fungal which prevents odours, rashes and skin irritation so one never has to worry about skin health and overall hygiene.

Commenting on Bamboo Collection, XYXX’s Founder Mr Yogesh Kabra says, ‘Since 2017, with every new line by XYXX in the market, there is a strong focus on bringing innovation and disruption to the innerwear category. Our mission is to make men feel comfortable and confident inside out. Our bamboo-made Apollo collection is our next step in that direction.’

With the in-depth attention to detail, the collection is introduced in 3 categories – briefs, trunks and vest in the range of bamboo cotton, available in all sizes. XYXX believes in making luxurious products affordable and accessible for all and they have done it again with their  bamboo-made Apollo collection. The price of the collection ranges from Rs. 700- 1500/- available in the pack of 4-5, and it will be readily available to our consumers on www.xyxxcrew.com as well as all the leading marketplaces like Myntra and Amazon alongside retail stores pan India.

The Apollo collection has Intelli-fresh which is our proprietary innovation that offers innerwear designed for active lifestyles ensuring dry, fresh, chemical-free, round the clock hygiene and comfort. 

About XYXX :

XYXX Apparels Pvt Ltd, Founded by Yogesh Kabra in 2016, is a premium men’s inner-wear brand. It aims at an 18-40-year-old male audience, placing the cool, comfortable, and energetic youth of today at the center of their product development. The brand combines comfort and sexiness, luxury and value, and elegance and fun. Currently selling from their website www.xyxxcrew.com, it is also available on major marketplaces such as Myntra and Amazon. Our product prices start at Rs199 ($2.9) and go up to Rs400 ($5.82).

Observing that while in America there are a plethora of options in men’s innerwear – styling, the fabric, the waistband, the entire purpose and the experience, in India the men’s innerwear segment has zero fabric choice or of options limited to black, grey, white and blue. Designer options were too expensive. Hence, Yogesh Kabra started with XYXX aiming to solve the lack of innovation and lack of choices problem. XYXX is a premium category of comfort wear at accessible price points. The idea was to make men feel awesome with the belief that if the first garment choice of the day is perfect, the day just gets a lot more exciting and fulfilling. 

Website: https://xyxxcrew.com/

Instagram: https://www.instagram.com/xyxxcrew/