Designer Amit Aggarwal with Head of Innovations Lakme Ashwath Swaminathan at the Lakme Absolute Grand Finale Collection Preview -Photo By Sachin Murdeshwar / GPN
(L-R) Designer Amit Aggarwal, LFW Makeup Artist Marianna Mukuchyan, Head of Innovations Lakme – Ashwath Swaminathan-Photo By Sachin Murdeshwar / GPN
~The Interactive Virtual venue will host state of the art curated shows with top technology, e-commerce, engaging digital content and cyber networking~
Lakme Absolute Grand Finale Designers Gauri Nainika Lakme Brand Ambassador Kareena-Kapoor Khan and Ashwath Swaminathan Head of Innovations Lakme -Photo By Sachin Murdeshwar / GPN
Lakme Brand Ambassador Kareena Kapoor Khan at Lakme Absolute Grand Finale for Gauri Nainika at Lakme Fashion Week Winter Festive 2019 -Photo By Sachin Murdeshwar / GPN
Lakme Brand Ambassador Kareena Kapoor Khan at Lakme Absolute Grand Finale for Gauri Nainika at Lakme Fashion Week Winter Festive 2019 -Photo By Sachin Murdeshwar / GPN
Mumbai, 18th September 2020: Lakmé Fashion Week (LFW), India’s pioneering fashion platform, ushers in a new era of fashion showcases with its digital-first and season fluid edition. Launching the first-ever interactive fashion destination in India, Lakmé Fashion Week is set to bring the Indian fashion world to the doorsteps of the global fashion industry. Open to one and all, the virtual event will be live from 21st – 25th October 2020 on a high-tech virtual platform specially created for the event.
Since inception, Lakmé Fashion Week has strived to nurture and promote young talent, taken the lead on the digital front and has been at the helm of initiating conversations on beauty and inclusivity. This season too, the platform will showcase innovations as it embarks on a digital journey with several new, disruptive formats of showcases using advanced technology.
L-R: Isabelle Kaif, Designer-Shehla Khan, Bhumi Pednekar and Karan Johar at LFW SR-19- Photo By Sachin Murdeshwar / GPN
Showstopper Janhvi Kapoor at the Nexa presents Runway by designer – Raghavendra Rathore during the Lakme Fashion Week Summer Resort 2019 at Jio Gardens in Mumbai, India on February 2nd, 2019 -Photo By Sachin Murdeshwar / GPN
Showstopper Karisma Kapoor for Designer Punit Balana at Lakme Fashion Week SR-19 – Photo By Sachin Murdeshwar / GPN
COVID-19 has left an indelible mark on fashion, driving the industry to rethink its role in the world. As a response towards the current pandemic situation, the focus of the renewed Lakmé Fashion Week will be to support the designers and artisans through a Virtual Showroom, sustainability at the forefront, connecting buyers and consumers to the beauty and fashion industry and thereby towards demand generation for the growth of the industry
L-R: Fashion designer Amit Aggarwal Lakme Brand Ambassador Kareena Kapoor Khan and Head of Innovations, Lakmé Ashwath Swaminathan at the Lakme Fashion Week Summer/Resort 2020 grand finale, in Mumbai -Photo By GPN
Ashwath Swaminathan, Head of Innovations at Lakmé said, “Lakmé Fashion Week’s aim has always been to boost the Indian fashion industry. With the first-ever digital edition, Lakmé Fashion Week will be reinvented to continue to enable the business of fashion, create new experiences for audiences and put the spotlight back on the future of fashion.”
L to R: The JURY-Jaspreet Chandok, Head of Fashion and Lifestyle Businesses at IMG Reliance, Esha Gupta, Purnima Lamba, Head of Innovations Lakme, and Nikhil Mehra, Designer Shantanu and Nikhil -Photo By Sachin Murdeshwar / GPN
Jaspreet Chandok, Head – Lifestyle Businesses at IMG Reliance said, “Lakmé Fashion Week is synonymous with being a platform that encourages and elevates talent and creativity. The fashion industry today needs a conscious new direction to sustain in the Covid-19 era and we hope to create this space for the industry to thrive and flourish. With a digital platform, we will bridge gaps between national and international audiences & buyers while continuing to support and nurture the design community.” ENDS
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