Hello 3
- hoichoi, for the first time, reveals it now has 13 million cumulative subscribers with 40% of its direct revenue coming from International customers. At hoichoi Season 4, its annual event, hoichoi l
aunches the first look of its upcoming slate of 25 Original Web Series, with marque creators! - Taking web content to a new level, hoichoi announces its collaboration with creators like Srijit Mukherji, Dhrubo B
anerjee, Parambrata Chattopadh yay, Anirban Bhattacharya, Deb aloy Bhattacharya, Q, Kamaleswar Mukherjee among others. - Reveals 2x growth in revenue in the past year and looks to continue to do so in coming years.
- Will soon revamp its Mobile & TV apps and website – unveils a sneak peek of the new user interface and experience in its Annual Event – hoichoi Season
4.
hoichoi Season 4
Kolkata, 18th September 2020 (GPN): hoichoi, the leading Bengali OTT platform globally, has completed 3 years since launching in 2017. As it begins its 4th year, the OTT player has made a mark amongst the leading OTT players in India and with these announcements, has taken a big leap towards what they call their three pillars – Content, Tech and Distribution. Following are details of each announcement:
Content
With the mission of entertaining people in their local language, hoichoi has unveiled
Tech
hoichoi also revealed today it
A Parental Control feature will soon be added following hoichoi becoming one of the 15 OTT platforms who have signed up for a self-regulation code under IAMAI. hoichoi believes that this is a concerted effort on the part of all OTT platforms in India, henceforth, to have a common content classification standard while offering consumers a say in addressing any gaps that may exist and at the same time ensuring that creative freedom is not curtailed.
Distribution
Having subscribers from over 100 countries including Japan, Sweden, Argentina, Iceland and more, hoichoi announces Carrie
Vishnu Mohta, Co-Founder of hoichoi, said “These three years have been the most rewarding years of my life and I am proud of how far we’ve come in this short time. In March when the world went into lockdown, we realised that it was now more important than ever that we continue to entertain our audience. In the last 6 months, we have continued to release many Word Digital Premiere Movies, Original Shows and Films as well as most recently our newest property – First Day First Show – for direct-to-digital films. Today, as the world starts to open up and we look forward for Year 4 of hoichoi, I am really excited about the shows and films we have planned which I believe comprise our best content lineup so far. In addition, our partnerships with Jio Fiber and leading Telecom companies in Middle East and Bangladesh will bring us closer to our customers and provide convenient ways to pay for hoichoi. All this sets us up for our next phase of growth taking us closer to our vision of entertaining people in their own local language.”
Mahendra Soni, Co-Founder of SVF & hoichoi added, “It amazes me that from a simple idea in 2016, hoichoi has built such a global reach of 13 million ever subscribers with 40% of its direct revenue from international customers. In 2017, when we launched hoichoi, our biggest motivation was to be able to tell great stories, work with fresh talent and reach out to a bigger Bengali diaspora around the world. We have curated a vast library of Movies that includes World Premieres, the latest Blockbusters and all time Classics. We have also released over 60 Original shows – that’s an average of almost 2 shows every single month from the time we launched. We have worked with some of the most prominent creators from Bangladesh and have curated Movies and produced Shows created by local talent. hoichoi’s upcoming yea
Here is the list of the upcoming slate:
|
25 Original Series |
Description |
|
Charitraheen 3 |
Swastika Mukherjee as the lead in Charitraheen 3! hoichoi’s m |
|
Hello 3 |
Hello – Remember me? The Series that needs no introduction. hoichoi’s most wanted series is back with a fresh 3rd season with Raima Sen, Priyanka Sarkar and a new male protagonist...stay tuned to know who that is! |
|
Mahabharat Murders |
What happens when Duryodhan returns in 2021 to take revenge? Presenting Mahabharat Murders – an adaptation of the best–selling book ‘The Mahabharat Murders’ by Arnab Ray, can Ruksana save the next victim? |
|
Devdas O Ekti Khuner |
Another Sarat Chandra Chattopadhyay classic – once more by Debaloy. And to take it to the next level we have a scintillating cast…Arjun, Raima and Madhumita. |
|
Thakumar Jhuli |
Q is adapting Thakumar Jhuli the famous Bengali folklore in his own style. |
|
Robindronath Ekhane |
Srijit Mukherji’s first hoicho |
|
Byomkesh S6 |
“Magna Mainak“, one of the most popular Byomkesh Stories with superstar Anirban Bhattacharya playing the Satwanyeshi and Soumik Hal |
|
Damayanti |
A professor of history; a computer hacker; married to a loveable husband but her passion lies in cracking psychological cases – Presenting our first women detective franchise Damayanti – Played by the gorgeous Tuhina. |
|
Tansener Tanpura Part 2 |
hoichoi’s most watched show of 2020, Tansener Tanpura featuri |
|
Bonyo Premer Golpo 2 |
Bonyo Premer Golpo returns for season 2 in which Crime of Passion meets Crime of Desire. The story deals with the murky world of mental asylum! Arjun Chakraborty joins Tnusree for this gruesome thriller. |
|
Money Honey 2 |
hoichoi’s most popular series created in Bangladesh – Money Honey, returns with its sequel. This time the stakes are higher and the chase is wilder! |
|
Lolita |
Mainak Bhaumik is ready with one more unconventional relationship drama and this time he goes one step further to explore the intimacy. |
|
Laal Mati |
What happens when someone decides to play God? After the greatly acclaimed ‘Shobdo Jobdo’ starr |
|
Rahasya Romancho Series 3 |
Montu Pilot aka Saurav Das will be seen portraying the role of a man who believes he is dead in “Rahasya Romancho Series, Season 3”. |
|
Shei Je Holud Pakhi 2 |
Will the father-daughter reunion solve the mystery around Vaidehi’s death? The much–awaited Shei Je Holud Pakhi will return soon with Tridha and Saswata Chatterjee. |
|
Taqdeer |
Adding another ambitious show created in Bangladesh, Taqdeer, starring the one and only Chanchal Chowdhury, plays a man who gets entangled in a murder scandal when he discovers a dead body in his freezer trunk. |
|
Chowringhee |
A slice of urban city life mixed with high octane drama and topped with foot tapping music. Chowringhee is a roller coaster ride of relationships! |
|
Mohomaya |
One of the most loved storytellers, Sahana Dut |
|
Ganga |
A never seen before tale of Drug trading through the Ganges! Rudranil Ghosh creates Ganga for hoichoi starring Soumitra |
|
Eken Babu 4 |
Eken Babu returns to solve another crime in the exotic Rajbari at Murshidabad |
|
MakeUp Story |
Coming Valentine’s day, Mainak Bhaumik will help you find your soulmate irrespective of your age. |
|
Bhalo Thakish Baba |
Bhalo Thakish Baba helmed by Mizanur Rahman Aryan is a realistic take on the current Bangladesh social construct. |
|
Gora |
A new detective created by Sahana Dutta! This series marks the web debut of Ritwick Chakraborty who plays the role of a defective detective – Gora! |
|
Intuition |
Well–known creator Mitali Bhattacharya who has done some great shows in Hindi has written Intuition! Not one but two Big screen icons are making their web platform debut – Soham and Srabanti. |
|
Mandaar |
And finally introducing a new property “hoichoi World Classi |
|
2 First Day First Show Films |
Description |
|
Kolkata Underground |
Presenting Parambrata Chattopa |
|
Tiktiki |
After the super successful Guptodhon series, d |
Watch the Virtual Event here: bit.ly/hoichoiS4_
About hoichoi:
hoichoi is a leading Bengali entertainment platform with over 2,000+ hours of Movies, exclusive Original Series, Songs, Music Videos and more. hoichoi aims to take the best of Bengali content globally and connect the 250+ million Bengalis residing worldwide to their roots. With features like Offline Download, AD free Seamless Viewing Experience, unlimited HD Video Streaming, Bilingual Interface (English & Bengali), Multi-Device Capability, Progressive Web App, Parental Controls and English Subtitles – one can download the hoichoi App from Android (http://bit.ly/
Founded in 2017, hoichoi is the maiden venture of SVF under its new media section, and is headed by Co-Founder Vishnu Mohta who is also the Executive Director of SVF.
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