ALL India, 29th August 2020 (GPN):  Tourism is the lifeblood of Jamaica and as the island reopens using a phased approach to ensure the safety of everyone, the Jamaica Tourist Board has launched the Rediscover Jamaica program to encourage Jamaicans to taste, see, feel and enjoy the country’s tourism product.

Renewing and upgrading the tourism process for Jamaicans, so they may safely enjoy the island with their friends and family is a priority at this time. The rush of adventure, the beauty of nature, pristine horizons, or simply the relaxation of the beach are experiences Jamaicans will enjoy on their staycation.

“Travellers from around the world come to our island for a complete vacation experience and we are lucky to call it home,” said Donovan White, Jamaica’s Director of Tourism. “We are excited to welcome our residents with the assurance that their vacation in Jamaica will be full of unforgettable moments. This is an excellent time for Jamaicans to experience and rediscover the beauty and rhythm of home.”

Jamaica has announced revised measures for International travelers visiting the island as of July 15, as it extends phase I of reopening. All visitors will still be required to complete an online Travel Authorization. Travellers can apply for the Travel Authorizations up to five (5) days prior to arrival on the island. All visitors will still be screened upon arrival in Jamaica via thermal temperature checks, symptom observation and a brief interview with a Health Officer.

“Health and safety are paramount as we reopen our tourist industry on a phased basis,” said Donovan White, Jamaica’s Director of Tourism. “Risk assessment is an important part of preventing further spread of COVID-19 and ensuring that our visitors and residents stay safe. We have developed and are implementing procedures throughout the visitor journey that ensure a seamless process so they are able to enjoy what our island and its people have to offer.”

The Rediscover Jamaica campaign aims to generate interest among Jamaicans to use the tourism facilities available on the island, including accommodations, attractions, transportation and shopping.

For more information on Rediscover Jamaica and for vacation planning ideas, go to www.rediscoverjamaica.com

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About Jamaica Tourist Board 
The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica’s national tourism agency based in the capital city of Kingston. JTB offices are also located in Montego Bay, Miami, Toronto and London. Representative offices are located in Berlin, Barcelona, Rome, Amsterdam and Mumbai.

TripAdvisor® ranked Jamaica as the #1 Caribbean Destination and #14 Best Destination in the World in 2019. Also, this year, the International Council of the Pacific Area Travel Writers Association (PATWA) named Jamaica the Destination of the Year and TravAlliance Media named JTB Best Tourism Board, and Jamaica as Best Culinary Destination, Best Wedding Destination and Best Honeymoon Destination. Additionally, the JTB has been declared the Caribbean’s Leading Tourist Board by the World Travel Awards (WTA) for thirteen consecutive years between 2006 and 2019. Jamaica also earned the WTA’s award for the Caribbean’s Leading Destination, World’s Leading Cruise Destination and World’s Leading Family Destination. Jamaica is home to some of the world’s best accommodations, attractions and service providers that have won several awards throughout the years.

For details on upcoming special events, attractions and accommodations in Jamaica go to the JTB’s Website at www.visitjamaica.com or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).