Ms. Federica Imperiali, Head of New Product Development at Forevermark -Photo By GPN

Federica Imperiali, Head of New Product Development at Forevermark and Mr. Sachin Jain, President, Forevermark India -File Photo GPN

“From finding personal fulfilment, and creating meaningful design, to protecting our precious planet, and the value of empowerment and acceptance, the Forevermark 2020 Trend Book speaks to important truths about the choices we make as we live our lives, and the legacy we wish to leave.” says Federica Imperiali, Head of New Product Development at Forevermark. “Across four inspiring trends, these essential concepts are translated into a rich array of design solutions at the very heart of which sit beautiful, rare and responsibly sourced Forevermark diamonds.”.

Ms. Federica Imperiali, Head of New Product Development at Forevermark -Photo By GPN

“Whatever our personal beliefs, we are all united by a desire to manifest good luck in our lives. How do we do this? Through kind actions, a positive attitude, a willingness to embrace change and a belief in the power of dreams.,” says Federica Imperiali, Head of New Product Development at Forevermark.

ROYAL 2.0

The styles of past eras are an eternal source of creative inspiration for designers. Royal 2.0 is the statement behind self-expression and opulent style. The key behind this trend is to re-interpret and evolve tradition and historical decorative elements with new contemporary jewellery icons whilst appealing to a passion for innovation and authenticity. Tradition and craftsmanship add layers of meaning whilst, transformable designs and unconventional volumes surprise and delight, providing a wonderful backdrop against which magnificent diamonds can truly shine.

“Self-expression and opulent style are the foundations of this celebratory trend which is inspired by regal aesthetics and attitudes. Looking to the past for inspiration, our mission is to create jewellery icons for a modern audience.” ENDS 

Federica Imperiali, Head of New Product Development at Forevermark and Mr. Sachin Jain, President, Forevermark India -File Photo GPN

Ms. Federica Imperiali, Head of New Product Development at Forevermark -Photo By GPN

ABOUT FOREVERMARK
Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.
FOREVERMARK DIAMONDS BEYOND  4Cs
Every Forevermark diamond is a natural, unique and a precious gift of nature. Forevermark goes beyond the standard 4Cs to select diamonds that are genuine and untreated. Forevermark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance.  
FOREVERMARK DIAMONDS ARE RARE
Less than one per cent of the world’s natural diamonds are eligible to be inscribed as Forevermark. 
FOREVERMARK DIAMONDS ARE RESPONSIBLY SOURCED
Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create
opportunities for women and our dedication to protection of the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.
FOREVERMARK INSCRIPTION AND  GRADING
Each Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The Forevermark inscription is placed on the table facet of a Forevermark diamond. Invisible to the naked eye, the inscription is 1/5000th of a human hair and can only be seen using a special Forevermark viewer available at Authorised Forevermark Jewellers. Authorised Forevermark Jewellers are able to supply a Forevermark Diamond Grading Report to their customers providing an accurate blueprint of the qualities – cut, colour, clarity and caratage – of each Forevermark diamond. Forevermark is the diamond brand from De Beers Group and benefits from over 130 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller go to www.forevermark.com