• Initiates a #MyGranolaModak contest to spread the festive cheer among devotees

MUMBAI, AUGUST 20, 2020 (GPN): Munchilicious is all set to welcome the lord of binge-eating with their healthier version of Modak. The brand launches its #MyGranolaModak – Have some Granola More-Yaa! Campaign, which is spread over 4 days till we welcome Bappa. Consumers can make Modak using 5 healthy variants of Munchilicious Granola, namely Original, Desi-Twist, Dark Chocolate, Dried Fruits, and Grain-Free.

For this #MyGranolaModak campaign, Munchilicious is associating with various health, food, and lifestyle content creators. This campaign is an awareness activity where the brand wants to educate people about different ways they can consume Munchilicious Granola. Anyone can participate in this contest using #MyGranolaModak and tagging #Munchilicious through social media handles of these content creators. The campaign is going live from today August 20, 2020 wherein the creators will first introduce this campaign and pursue their followers to participate and send in their Granola Modak recipes. They will choose 2 winners out of all the participants. On the last day, these creators will share their Granola Modak recipe videos.

Speaking about this campaign, Ms. Purvi Pugalia, Founder, Munchilicious Granola (A SOCH Foods LLP Product) said: “Ganesh Chaturthi is one of the festive seasons that everyone is excited about; with current scenario, we at Munchilicious decided to keep up the same excitement through our #MyGranolaModak campaign. This year, we can opt for a sumptuous and healthier version of Modak using Munchilicious Granola”.

Here are some healthy and tasty Granola Modak Recipes

1). Dark Chocolate Granola Modak

Ingredients:

• 2 cups Munchilicious Granola – Dark Chocolate
• 2½ tbsp peanut/almond butter

Method:

• Heat peanut butter for 15 seconds on medium flame
• Let the mixture come to room temperature and sauce consistency
• Add 2 cups of Munchilicious- Dark Chocolate Granola
• Mix all ingredients
• Use a mould to make modaks

2). Dried Fruits Granola Modak

Ingredients:

• 2 cups Munchilicious Granola – Dried Fruits
• 2 tbsp peanut/almond butter
• 2 tsp honey
• ½ tsp vanilla extract

Method:

• Heat almond butter for 10 seconds on medium flame
• Add 2 tsp of honey and ½ tsp vanilla extract with the butter and stir well
• Let the mixture come to room temperature and sauce consistency
• Add 2 cups of Munchilicious – Dried Fruits Granola
• Mix all ingredients
• Use a mould to make modaks

3). Grain-Free Granola Modak (For Vegan Modaks)

Ingredients:

• 2 cups Munchilicious Granola – Grain-Free
• 2½  tbsp cashew butter
• ½ tsp vanilla extract

Method:

• Heat cashew butter for 15 seconds on medium flame
• Add ½ tsp vanilla extract with the butter and stir well
• Let the mixture come to room temperature and sauce consistency
• Add 2 cups of Munchilicious – Grain-Free Granola
• Mix all ingredients
• Use a mould to make modaks. ENDS

Munchilicious is a brand of Soch Foods LLP that aims to usher-in a healthy food lifestyle in general and particularly for the new-age, health-conscious, as well as time-starved working professionals. Over a short period, Munchilicious has made its way to leading retail platforms across India, such as Nature’s Basket, Spencers, Amazon, Flipkart, and many more. Presently, Munchilicious Granola is available in the popular variants of Dried Fruits, Original, Grain-Free, Desi-Twist, and Dark Chocolate. Consumers can enjoy Munchilicious Granola directly out of the box and also with milk, ice-cream, yogurt, smoothies, and protein shakes, amongst others. All Munchilicious products are tested in Asia’s trusted and well-known Lab TUV SUD and are ISO 22000 certified. Mrs. Purvi Pugalia, the co-promoter of SOCH Foods, is the Master Chef of Munchilicious Granola, who supervises the taste and quality aspects of the brand.

About Soch Foods LLP

Food for thought, thought for food! Mr. Rohit Mohan Pugalia and his better half Ms. Purvi Rohit Pugalia who transformed their passion for food into a successful venture, started Soch Foods LLP with a small “Soch” (thought) of providing healthy snacking options. The company was founded with a thought that arose after the duo observed healthy eating patterns of fitness-conscious Indians. Soch Foods LLP was incorporated on 2nd May 2016. Started as a home kitchen company, today they are manufacturing and exporting healthy granola snacks under the brand name “Munchilicious’ ‘ to many countries. Munchilicious is a healthy breakfast and mid-meal snacking brand of Soch Foods LLP that promotes healthy and conscious eating. It currently has five delicious variants of Granola. The munchies come power-packed with nutrition and fall-in-love-with the taste that even your palate welcomes with a warm heart! It is also available on munchilicious.com