• India’s first Out-of-the-line agency won two Gold awards for their campaign Gulf Superfleet Suraksha Bandhan at the WOW Awards Asia 2020
• Award winning category-Gold; On-Ground Promotion of the Year for the Brand Awareness & Contact Program of the Year both for their campaign ‘Gulf Superfleet Suraksha Bandhan’

MUMBAI, 17^th AUGUST, 2020 (GPN):   121 Experiences (121XP), India’s first-ever out-of-the-line agency won two gold awards in Experiential Marketing at the WOW Awards Asia 2020 for On-Ground Promotion of the Year for Brand Awareness and Contact Program of the Year inits extended reality 12th editionaward ceremony received a massive response, which was broadcast live on EVENTFAQS Media’s YouTube channel.

121XP has set the standard for their best inventive campaign Gulf SuperfleetSuraksha Bandhan for Gulf Oil. On the occasion of Raksha Bandhan, 121XP on behalf of Gulf Oil took over 35 transport nagars and celebrated ‘Gulf Superfleet Suraksha Bandhan’, keeping intact its ‘promise of protection’. The activity was made available with ‘Promise of Protection’ postcards that 20,000+ truckers used to write a message for his sister. This story of ‘promise of protection’ was brought to light by a Guinness World Record – for the longest line of postcards.

Alvin D’Souza, Managing Director of 121XP commented on the achievement, “This recognition by WOW Awards Asia 2020 is a testimony to 121XP’s competence and the ability to connect with the audience. As the experiential marketing sector has started gaining pace, new opportunities have started emerging and it’s a privilege for us that we managed to position ourselves. We anticipate our journey will be lauded again with our upcoming innovative campaigns. I would like to thank our client, Gulf Oil for entrusting us with their mandate and being a part of this journey.I would also like to thank every team member for the dedication and spirit that has brought us collectively, to the challenger position in a highly cluttered industry.”

“It is an extremely proud moment for all of us at 121xp. We had already broken a Guinness record as a part of the campaign but now winning 2 golds in two of the most fiercely fought categories where almost every other agency enters their best work speaks volumes of the quality of work 121XP has been consistently executing. In these unprecedented times this reward has truly ignited back that motivation and faith that has always kept us pushing forward for nothing but the best work for our clients. The team at Gulf oil deserve all the credit for believing in us like they always do and we are sure they too like us are overjoyed with the recognition for this milestone campaign.”, said Aniket Sharma, Co-founder, 121XP. ENDS

About 121 Experiences (121XP)

121XP is a three-year young agency with a vision to be one of India’s first out-of-line agencies. It is an experiential first agency which stands for breakthrough ideas and experiences that break into the headlines. 121XP provides a range of specialist capabilities in Urban & Rural & Retail / Wholesale Activation (from specialist consumer contact programs to home to home) and small format events (MICE/ Meet & Greet / Product Launches / Press meets etc.) management. In its three years of its inception, 121 XP has successfully on-boarded over 40 top brands in the country.