Enters 12^th city in India, strengthening its presence in the market

NATIONAL, 04 AUGUST, 2020 (GPN):  Tata Starbucks Private Limited today announced its entry intoLucknow with two new store openings, bringing the premium Starbucks Experience to more customers across India. The two new stores are located at Phoenix Palassio Mall and Vibhuti Khand in Gomti Nagar. India is one of Starbucks fastest growing markets globally and with this expansion, Tata Starbucks now has a presence across 12 cities with 189 stores.

Navin Gurnaney, CEO, Tata Starbucks Pvt. Ltd., says, “Tata Starbucks is honoured to celebrate our eighth year in India by opening our first stores in Lucknow—a brand new market for us. We are excited to offer the unparalleled Starbucks experience to customers in Lucknow in a way that is safe, familiar and convenient. I want to thank all our partners (employees) for their commitment and hard work as we celebrate this new milestone in India.”

The new stores are designed with Lucknow’s rich and authentic culture in mind, reflecting the diverse heritage of the city alongside a deep passion for coffee. Honouring the traditions and craftsmanship of Lucknow – Chikankari, an ancient form of embroidery – is used in Phoenix Palassio store designs and feature artwork. The colourful art is inspired by the harvesting methods of Indian farmers and depicts various growing stages of a coffee plant, from flowering to ripening of the coffee cherries.

The design of the Gomti Nagar store is also inspired by the landscapes of India’s coffee growing regions. From the entry to the interiors of the store, undulating wood fins echo the mountainous forms of a coffee farm. The whimsical shapes and artworks that feature on the wall inside the store are created through a fusion of Chikankari and Zardosi; a dense sewing technique in Lucknow which incorporates ornate gold embellishments. For a more modern approach, colourful beads are used to work in harmony with the overall aesthetics of the store.

Starbucks` launch campaign also takes inspiration from the cultural ethos of Lucknow with the tag line `Muskuraane ki wajahein; Lucknow, Starbucks aur Aap`; thus celebrating the many reasons to rejoice whilst keeping the focus on the customer!

The all-new Starbucks in Lucknow offers customers a wide range of menu items including the Starbucks® signature espresso beverages like Cappuccinos, Americanos, Lattes and all-time favourites such as Cafe Mocha, Java Chip Frappuccino, Signature Hot Chocolate and Caramel Macchiato. Customers can also savour the newest menu additions like the Honey Turmeric Latte and the classic international favourite Cortado along with afood menu comprising of Indian and International favourites. It also offers a range of Teavana™ teas, including the Starbucks signature tea innovation – India Spice Majesty Blend for those who seek a reimagined tea experience.

Starbucks customers in Lucknow can also join the My Starbucks Rewards™ loyalty program, which provides members rewards and personalized benefits that increase with frequency of use. When customers sign up for a My Starbucks Rewards™ account, they immediately begin earning stars for purchases at Starbucks. The store will also offer Starbucks merchandise and free Wi-Fi so that customers can enjoy an elevated coffeehouse experience that Starbucks is known for.

Tata Starbucks is committed to offering the best in class safety and sanitisation norms, following 6-feet markings to ensure social distance during dine in and takeaway, temperature screening for all partners (employees), customers and delivery executives; kitchens that follow international safety norms, regular sanitisation of surfaces. We also offer customers low-contact digital payment methods like the Starbucks Mobile app. ENDS