BENGALURU, 30 JUNE, 2020 (GPN) – Notwithstanding the current economic downturn post the COVID-19 pandemic due to extended lockdowns, Mahindra First Choice Wheels Ltd (MFCWL) — India’s leading multi-brand pre-owned cars retailer — launched 34 new state-of-the-art stores, mostly across India’s Tier II/III cities on June 30, 2020. The cities that will simultaneously have a new MFCWL store on the same day include Roorkee, Nashik, Pondicherry, Trichy, Dehradun, Mau, Agra, Azamgarh, Jaunpur, Aurangabad, Ghaziabad and Ahmedabad.
While metros are grappling with ever increasing COVID-19 cases and extended lockdowns, Tier II/III cities are comparatively better placed and are slowly getting the economy back on its feet. Also, given the current health environment, people across the country are prioritizing their health and safety and willing to invest in a pre-owned car. Moreover attractive finance offers and less disposable income is resulting in a surge in the demand for used or pre-owned cars vis-a-vis new cars among buyers. An affordable personal vehicle is becoming the need of the hour.
“MFCWL takes great pride in announcing the launch of 34 stores across India in a single day. Despite the current testing environment, the fact that we are launching these new stores reflects the buoyed sentiment of the consumers and the great trust used car dealers community have shown in the brand,” said Ashutosh Pandey, CEO & MD, Mahindra First Choice Wheels Ltd.
To further allay any hygiene and sanitization concerns among their customers with regard to their new purchase, MFCWL will provide a sanitation kit with each car sold at itsstores. The kit will contain 2 face masks, a pair of gloves, car disinfection spray and a hand sanitizer along with a step-by-step manual on the process to be followed to sanitize the vehicle.
The new stores will offer all the facilities and services that the MFCWL brand represents including used-car sales, 118-point inspection to quote and buy the actual car value for a consumer looking to sell their car, warranty on Mahindra Certified used cars, easy finance and hassle-free RTO transfer.
MFCWL has created an organized eco-system in the highly unorganized industry. All it’s franchise owners have access to technology, training, software, branding and marketing. The brand has created trust and transparency among franchisees, customers, dealers and institutional clients.
The cities that will see a new MFCWL store within a month are:
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For associating with Mahindra First Choice Wheels, log on to:
https://www.mahindrafirstchoice.com/
You can also call 1800-419-4800
About Mahindra First Choice Wheels
Mahindra First Choice Wheels is a dominant player in the Indian used vehicle eco system providing products and services to cater to the needs of retail and wholesale customers utilizing its “on-the ground” and “in-the-cloud” capabilities. The company has raised funding from Silicon Valley based Hedge Fund, Valiant Capital and Cox Automotive, a $17 Billion US based enterprise.
About Mahindra
The Mahindra Group is a USD 19.4 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company by volume. It also enjoys a strong presence in renewable energy, agribusiness, logistics and real estate development. Headquartered in India, Mahindra employs over 2,56,000 people across 100 countries.
Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise
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