60% increase in sale of yoga accessories compared to last year

Yoga mat continues to remain the top selling fitness products on Snapdeal

MUMBAI, 22^nd JUNE, 2020 (GPN): Snapdeal, India’s leading value-focused ecommerce platform, witnessed rapid growth in the sale of Yoga accessories during the lockdown. Compared to the same period last year, Snapdeal saw a 60% increase in sale of yoga accessories last month.

Due to the far reaching benefits of yoga, the sale of accessories picked rapidly in the middle of the pandemic. This age-old exercise can be easily practiced at home.

Yoga mat is the most popular fitness item on Snapdeal. Shoppers also bought yoga apparel including t-shirts and tights.

Yoga bag is another frequently bought accessory along with a mat.

There has also been an aggressive growth in demand for yoga blocks which is used as a support to the back and head to prevent injuries and sudden jerks. Snapdeal offers a range of yoga blocks in different materials at attractive price points.

Yoga balls are also very popular amongst fitness enthusiasts in the metro.

Foam roller for massaging sore muscles after workouts provides a deep massage due to its unique design. It’s bought frequently on Snapdeal by fitness enthusiasts.

Other yoga tools like thera/resistance band, yoga strap, yoga pilates bands also add up to the yoga kit. These tools help in boosting strength and endurance by engaging your whole body including the muscles of the hands and legs during yoga. They are slowly gaining acceptance on Snapdeal.

Other popular indoor fitness equipment on Snapdeal include exercise bands, weights, tummy trimmers, skipping rope, pushup bar, and sauna belts.

Snapdeal shoppers are also buying fitness coach and nutrition expert consultations that have recently been added to the platform.

Snapdeal is currently delivering products to over 26000 pin codes across the country. ENDS

About Snapdeal

Snapdeal is India’s leading value-focused marketplace with more than 500,000 registered sellers and 213 million-plus listings on the marketplace. More than 70 million users visit Snapdeal every month to browse and buy from their vast catalogue.

Snapdeal plays a significant role in the development of India’s e-commerce sector, especially in tier 2 and tier 3 cities. Snapdeal’s focus is on providing a deep assortment of value-priced merchandise that has enabled e-commerce to grow beyond branded products and urban consumers. ENDS

For more information, please visit www.snapdeal.com