MUMBAI, FEBRUARY 13, 2020 (GPN): Shriram Life Insurance Company has won the Award for Best Customer Experience in Financial Sector – Non Banking, during the 13^thEdition of The Customer FEST Awards, 2020 conducted by Kamikaze B2B media. Kamikaze B2B Media has a reputation for excellence through their extensive experience of over 15 years in producing high-level conferences and B2B events to create and manage platforms that promote issues of global relevance.

The Award was announced by Kamikaze B2B media, basis the self-assessment report submitted by the nominees followed by a Jury round to evaluate on the 5 key parameters of customer experiences and business impact thereof. The Award was received by Mr. Bala Sundar, Executive Director – Shriram Transport Finance Corporation, accompanied by Mr Atul Sharma, Chief Operating Officer,

Mrs Madhavi Shrine, Deputy Chief Underwriter & Head – Customer First on behalf of the company.

Mr. Casparus Kromhout, Managing Director & Chief Executive Officer, Shriram Life Insurance Company Limited, said, “Shriram Life works with the purpose of extending financial protection to the segments of society that are most vulnerable to financial catastrophe through the loss of a breadwinner.  We believe in a customer centric approach driven by innovation and technology to serve the unique requirements of our customers. A large portion of our customers reside in rural areas which requires us to customize processes and offerings to suit their needs. Shriram Life has inherited this purpose of Social Service and Economic Inclusion from the Shriram Group; and receiving this award as the group completes 45 years reaffirms our focus on serving our customers” ENDS

About Shriram life Insurance Company

Shriram Life Insurance, founded in 2006, is a part of the Shriram Group; which has been working for over 4 decades with the principles of financial inclusion and bringing entrepreneurial opportunities to the mass market with focus on that section of the society that is generally ignored by the mainstream commercial financial institutions. SLIC’s sub-segments include farmers, self – employed, truck owners and drivers, daily wage earners, people in lower salaried segments and people with seasonal income. These customers mainly reside in the rural areas or in tier III/IV cities. As a result, in many cases the Life Insurance policy bought by these customers is the first and only protection and savings instrument held by the customer.  A major portion of the company’s business comes from the rural segment. The company has a culture of allowing entrepreneurial thinking amongst its employees that facilitates innovation in products, processes and distribution avenues to facilitate better service to its unique customer segment.