• The Company created history by setting a new world record with 2,471 people simultaneously holding abdominal plank position for 60 seconds

• Earlier record was also set by Bajaj Allianz Life in 2018 with 2,353 people successfully holding the abdominal plank position together for 60 seconds

• Anil Kapoor, the ever-inspiring fitness enthusiast and Bollywood veteran spearheaded  the Plankathon event

MUMBAI, 26 JANUARY, 2020 (GPN): Bajaj Allianz Life Insurance, one of India’s leading private life insurer, once again created history today by breaking its own Guinness World RecordsTM title for ‘Most number of people holding the abdominal plank position’. The new world record was set with 2,471 people simultaneously holding abdominal plank position for 60 seconds at Mumbai’s MMRDA Grounds. Anil Kapoor, the ever-inspiring fitness enthusiast and super-charismatic actor spearheaded the second edition of Bajaj Allianz Life Plankathon.

This is the second time Bajaj Allianz Life has entered into Guinness World RecordsTM. In 2019 Plankathon event in Pune, the Company had set a new Guinness World RecordsTM as 2,353 people successfully held the abdominal plank position for 60 seconds, simultaneously. 

Commenting on Bajaj Allianz Life’s achievement, Mr. Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance said, “The initiative is reflective of our purpose to activate, further fuel and sustain the fitness movement across India.  Pursuing good health and fitness is increasingly becoming a key life goal for Indians across age profiles.  The experience of collective participation for better health while contributing towards good societal cause, both on social media and on ground, has resulted in tremendous success for initiatives like Plankathon and #PlankForIndia”

Anil Kapoor, Bollywood veteran and fitness aficionado commented on setting a new world record, “I am extremely delighted to be a part of Bajaj Allianz Life Plankathon and to have set a new Guinness World RecordsTM with 2,471 people today. I congratulate the team of Bajaj Allianz Life and all the participants who were a part of the #PlankForIndia initiative. Not only does this initiative endeavor to support our country’s future athletes, but it also encourages healthy living by demonstrating that a daily fitness regime can begin with a simple plank!”

The second edition of Bajaj Allianz Life Plankathon was conducted as a round up to the Company’s social media initiative #PlankForIndia initiative. Under the initiative, for every plank, the Company contributed monetarily towards the training and development of India’s emerging sports stars. This viral campaign on social media saw veteran actor Anil Kapoor, India’s leading sports stars Mithali Raj, Mary Kom, Dutee Chand and Sunil Chhetri, corporate leader Sanjiv Bajaj, MD & CEO, Bajaj Finserv, and several other fitness enthusiasts join the #PlankForIndia initiative in the last month. ENDS

About Bajaj Allianz Life’s First Plankathon

The first edition of Bajaj Allianz Life Plankathon got Bajaj Allianz Life into the records book of Guinness World RecordsTM, as 2,353 participants held the abdominal plank position together for 60 seconds. The new record for was set on 25 November, 2018, at Pune’s AFMC Ground. The exuberant Shilpa Shetty Kundra, Bollywood celebrity and fitness enthusiast, championed the first Plankathon movement and was seen motivating and engaging the crowds that came for Bajaj Allianz Life’s Plankathon. The first Plankathon was the finale event to the company’s very successful #36SecPlankChallenge campaign, designed to motivate people to take on healthy living. The viral campaign saw active participation from sports stars including Saina Naiwal, Geeta Phogat and Deepa Malik, fitness enthusiasts like Rannvijay Singh & Bani J, CEOs and several corporate leaders from all over India.

About Bajaj Allianz Life Insurance Company Limited

Bajaj Allianz Life is one of the leading private life insurance companies in India. The Company is a partnership between two powerful and successful entities in their own right – Bajaj Finserv Limited, one of India’s most diversified non-banking financial institution and Allianz SE, one of world’s leading asset manager and insurer. 

Commencing its operations in 2001, Bajaj Allianz Life has in less than two decades expanded its presence across the country. It serves millions of customers through its 582 branches, 80,000+ agents (as on 31 December 2019), comprehensive set of trusted partners and via its online sales channel. The Company’s brand promise of Life Goals.Done. drives it to launch innovative insurance solutions, including the revolutionary RoMC (Return of Mortality Charges), a feature in some of its new-age ULIPs, and thereby becoming the first company to do so. Bajaj Allianz Life has constantly transformed to offer tech-enabled state-of-the-art services to enhance customer delight. The Company continues to engage with customers through several unique platforms, and has secured a place in the Guinness Book of World Records with the Bajaj Allianz Life Plankathon 2018.