Mumbai, March 6, 2017 (GPN) :Birla Sun Life Insurance (BSLI), the life insurance arm of the Aditya Birla Financial Services Group (ABFSG), a significant non-bank financial services company, is the first life insurance company in India to launch a comprehensive Chatbot. Another step towards providing enhanced customer experience, the bot will let customers communicate in a natural way, obtain instant premium quotes, resolve issues and service all their basic needs on the go.
Speaking on the launch, Pankaj Razdan, MD & CEO, Birla Sun Life Insurance said, “At Birla Sun Life Insurance, our endeavor is to constantly provide our customers with enhanced solutions using latest technology for effective engagement and seamless experience, as they set out to achieve their financial goals with us”.
He further added, “We have launched the Chatbot to help our customers get any information related to their policies on the go, obtain quotes and enable quick and personalized experience to their life insurance related queries. We understand that today’s customer is looking for instant solutions and our Chatbot is right there to assist them instantly. Now customers can ask any question from anywhere and get fast and real time response, through live chat. In time to come, the bot’s simple jargon-free language will answer queries related to customer’s policies, provide recommendations and tailor the right product addressing the customer’s specific needs. We hope that this will save time, bring a remarkable experience and touch lives in this new-age world.”
Now BSLI customers will be able to feed in their queries and the Chatbot will prompt solutions real time. It will answer queries on specific policies and will educate the customer on life insurance related queries. Besides promoting awareness, the bot will instantly generate a quote, register a claim, and can engage in a natural conversation with the customer to help them understand the coverage details better.
A more personal interface, the Chatbot is much faster than any other traditional customer touch-point and is available 24 hours a day, seven days a week. Customers will be able to access the bot on all digital screens like the mobile, BSLI website as well as on Facebook.
