•First ever Pay-TV platform to make critically acclaimed festival films available nationwide.
Mr. Paolo Agostinelli Chief Content Business Development Officer Tata Sky and Ms. Anupama Chopra Director-Jio MAMI Mumbai Film Festival with Star at the launch of Tata-Skys new movie.
Mumbai, 4 October, 2016 (GPN) : Tata Sky, pioneer of innovative services in the Pay-TV industry, has announced to showcase a handpicked array of critically acclaimed films from recent editions of Mumbai Film Festival. These films will be exclusively available to all Tata Sky subscribers on the new service – ‘Tata Sky Mumbai Film Festival’.
These films have been handpicked in cooperation with the ‘Jio MAMI Mumbai Film Festival with Star’ team for their brilliance and excellence in various aspects of film making that make it a must-watch for viewers. This service will be available on Channel 302 & 303, in both SD & HD, at no additional cost to all subscribers from 7th October 2016.
Talking about the new initiative, Paolo Agostinelli, Chief Content & Business Development Officer, Tata Sky said, “This was an earnest endeavour to not only bring exclusive and unique films for our movie-loving subscribers but was also an attempt to support the talent that is showcased in India’s largest Film festival to a much larger audience. We cared enough to curate and create a mix of some popular and some hidden gems from the field of film-making for our viewers from the last few editions of the Mumbai Film Festival.”
This was the first time that a Film Festival will be showcased on a TV, which reached a few thousands to now reaching over millions.
Anupama Chopra, Director, Jio MAMI Mumbai Film Festival with Star said “We were delighted when Tata Sky extended their support and suggested taking these curated films from both Indian and international to viewers living across the country. This unique and unconventional approach just goes to prove that the entertainment and media industry needs to come together for the benefit of the extraordinary passion and talent of movie makers and lovers in India.”
Tata Sky will run three films on a daily basis. This exclusive handpicked list will include films in multiple languages, such as Hindi, English, Assamese, Marathi, Malayalam, Punjabi, Arabic, Russian, French, even including silent films. Tata Sky subscribers will be able to enjoy works of renowned Indian and international directors such as Hansal Mehta, Anup Singh, Ravi Jadav, Bikas Mishra, Pan Nalin, Nitin Kakkar and Lea Hjort Mathiesen.
Through this innovative initiative, subscribers can look forward to an exciting mix of award winning and nominated features, short films, documentaries, animations covering varied genres of comedy, drama, thriller, mystery, crime and adventure. The promising star casts include names such as Sanjay Suri, Irfan Khan, Seema Biswas, Atul Kulkarni, Tisca Chopra, Soham Maitra, Manoj Bajpai and Rajkummar Rao among others.
Prior to this initiative, Tata Sky had also launched other unique movie platforms such as Kids Showcase featuring movies for children from across the globe and Miniplex – showcasing Premiere Movies that have never been shown on TV before as well as critically acclaimed Premium Movies.
