TAFE Group wins 16 corporate communications awards
TAFE’s ‘Be a “FarmDost’ initiative wins 7 awards for effective and innovative
communicatio.
Kolkata : India’s second largest tractor manufacturer Tractors and Farm Equipment Limited
(TAFE) group experienced much joy in the ‘City of Joy’ as it won the title of ‘Champion of
Champions’ at PRCI’s Corporate Collaterals Award 2016 held during the 10th Global
Communication Conclave. Held in Kolkata recently the TAFE group improved on its showing from last year to win across 16 of the 19 categories it participated in.
In the Corporate Collaterals Award 2016, TAFE group with the highest number of awards and
rating emerged as the ‘Champion of Champions’. The awards won by TAFE across
categories included, one platinum, four gold, three silver, six bronze awards and two
appreciations. The awards were won across categories like, Corporate Event, Corporate
Advertisement, Digital Newsletter, Corporate Film and Public Service Advertisements among
others. The highlight for TAFE was the ‘Be a #FarmDost’ initiative bagged an award in every
category it participated in (7); which included radio campaign, CSR brochure, public service
campaign and advertisements, social media campaign of the year and idea of the year.
Pioneered by TAFE Coporate Communications team the ‘Be a #FarmDost’ initiative was
much appreciated by all the attendees and the few #FarmDost kits made available at the
venue were picked up with much gusto and received many positive reviews. Additionally,
TAFE Motors and Tractors Limited – TMTL’s regional In-House Journal – Apni Baat, Online
newsletter TAFE Café and collateral like Massey Ferguson Diary 2016 won awards too.
The Public Relations Council of India’s (PRCI) conclave hosted over two days is a platform
for communications and PR professionals from all over the country, where pertinent topics
relating to the field were discussed, with each participant offering a unique perspective. This
year the themes of, ‘Image Crisis: Who is Responsible?’ and ‘Digital Now – What Next?’ were
explored by eminent personalities from the industry with involvement from the audience that
consisted a good mix of industry professionals and communications students.
(L-R) The Chairman Emeritus and Chief Mentor of the Public Relations Council of India (PRCI), M. B. Jayaram presenting the “Champion of Champions” Award to TAFE – Tractors and Farm Equipment Limited’s Corporate Communications team – Ms. Sunitha Subramaniyan (Senior Deputy General Manager), Shivam A. Rai (Deputy Manager) and Lijo Thampy (Assistant Manager), for winning the highest number of awards (16 Awards) at the 10th PRCI – Global Communications Conclave.
PRCI is a pan-India organization of PR, communications, advertising and media
professionals, academicians, forums, institutions, and corporates, that provides a forum
where creative minds often come together, upholding the challenges and values of
professionalism in PR and encourages high ethical standards of work. The 10th Global
Communications Conclave reflected this, as panel discussions on pertinent topics like
“Inadequacy of media education, training and research to generate employability and develop
communication responsibility” and “Changing behaviour for better education, better health,
better policing and better communication” were conducted in the course of two days of the
event followed by insightful discussions among participants.
