•To spread its reach to schools through reputed NGOs, CSR, and Branded partnerships.

•Penetration in tier II and III cities in Maharashtra

•Emphasis on regional language users in Marathi, Hindi and Gujarati

•Focus to capture vernacular market in west and south zone

•Designed for K-5 students with complete offline content

Mumbai, 07 June 2017 (GPN) : With an aim to enhance the English proficiency skills of students, mGuru, a digital learning company in India, has introduced the mGuru mobile app for K-5 students, targeting families in tier I-III cities. The company is planning to launch a 300 student pilot project in a school situated in Parel through a well-known NGO. mGuru also plans to capture 10 lakh user base in India over the next year, of which, 20% will be targeted for Maharashtra. At present, mGuru has 40% of its total user base settled in Maharashtra alone, making the state an important market for them.

mGuru’s platform can take a child from basic ABC to Proficiency in English, all in a single, beautiful mobile experience. It has content partnerships in place with non- profit organisations like Pratham and Leap for Word in order ensure that the app is based on the best learning science available. The platform gives access to fun activities and stories in various regional languages in India such as Hindi, Marathi, Gujarati and Bengali.

Mr. Adam Khorakiwala, Founder and CEO of mGuru said, “mGuru was born out of an alarming insight that only one in four of the Class V students can read basic English sentences. With a strong belief that technology can be used effective to solve social problems, we wish to address this scenario with mGuru. We believe that through this learning platform we would be able to transform the English language skills of millions of K-5 students in the country.”

Developed by a team of in-house experts the app went through rigorous testing and development over a period of eight months. mGuru is designed from the ground up for the unique needs and constraints of the Indian audience, from offline use to local language instruction. The learning platform provides engaging stories with activities, speaking and listening exercises, and a comprehensive phonics and an early learners program for students. The entire learning path is arranged and curated in a way that, any child can receive the material that they need all while having fun in the process.

mGuru recently received the 2017 NASSCOM Social Innovation Prize in Education.ENDS.

About mGuru:

mGuru, a digital learning company  in India builds mobile and tablet learning apps for K-5 students, focusing on English and Math. Launched in August 2016, the App provides an interactive learning experience for students to help take them from ABC to Proficiency in English. The App provides engaging stories with activities, speaking and listening exercises, and a comprehensive phonics and early learners programme. The vision of mGuru is to package the best learning practices and research into a platform for everyone, so that any child can have the tools to gain basic language proficiency and numeracy skills. To ensure quality learning, mGuru, has also collaborated with various NGOs, education companies and brands such as TeachforIndia, Pratham, British Council, NASSCOM and others.