MUMBAI, 16 May, 2017(GPN) : Blue Mount, India’s leading manufacturer of water purification systems, introduced its new alkaline RO and UV filter, priced at Rs17,490 today with renowned actress Karishma Kapoor doing the honours.

Managing director of Blue Mount Appliances, Vishal Gupta, said that his company’s mission is to provide pure and safe drinking water to the common man to promote a healthy lifestyle.

Blue Mount was adjudged Asia’s Greatest Brand earlier this year because of its contribution to find a solution to major global water problems that affect health. One of the fastest growing companies of its kind, Blue Mount is creating milestones with its leadership role in the domain of water purification. The company’s unique technology bringsthe power of RO without mixing purified water with the impure variety to maintain the TDS.

Besides focussing on skin health and stamina, the product addresses a range of health issues like mental growth, immunity, weight management, and bone strength.

The new Blue Mount alkaline RO and UV filter is fitted with smart protector technology which maintains the pHlevel and ultraviolet filtration. With a catchy design, it consists of a hygienic tap outlet. Easy to install and maintain, the product comes with external and built-In storageoptions.

Unveiling the product, Karishma Kapoor said, “Blue Mount understands theneed of pure water for every individual. Thepurification hassles that most water purifiers bring with them are absent in the Blue Mount range of filters.”

Assuring of safety and quality of the product, Gupta said, “We have a highly qualified team ofexperts who are completely devoted to crafting technology that is powerful, safe and of superiorquality.”

He informed that his company has a wide range of products to cater to the diverse needs of Indians.

Blue Mount boasts of one of the best and widest service network across the country. The company is bolstering its presence in emerging markets.

Blue Mount RO has dynamic plans to extend its footprint at pan-India level. With an industrious  growth of 20-25% every month, the company’s network is growing fast in addition to introduction of new locations. While undertaking the challenge well to attain acknowledgement in the metropolitan cities where people are more brand conscious, it is also getting recognized in non-metropolitan cities rapidly, considering the quality of water and affordable budget. It registered an increment in e-commerce business in the previous month.

With respect to expansion at pan-India level, Blue Mount has a successful reach in Jammu, Haryana, Punjab, Bihar, UP and Rajasthan in the North and enjoys appreciation from Kerela and Karnataka in the South with considerable recognition from Tamil Nadu. The company also made a significant presence in West Bengal besides all the major cities such as Nagaland, Manipur and Guwahati in north east and enjoys a strong distributor network. Adding credit to its bag further, it successfully established a distributor network in Andaman and Nicobar Islands.

Blue Mount achieved a tender of 4.82 CR from Ministry of Women & Child Welfare,Jharkhand government beating other brands in the race and distributed 36,000 gravity purifiers all over the state.

The company is expected to report around Rs 100 crore turnover in the current fiscal.

Aligning with its ambitious role in the market, the company is expected to achieve a target of 250-300 crore revenue in next three years. On expansion, Director Vishal Gupta hopes to mark its footprint in at least 40 countries soon.

It is receiving positive response from countries such as Afghanistan, Bangladesh, Sri Lanka, Egypt, Nigeria and Nepal.

To ensure wider reach at global level, the company targets to add more countries to its account, including Europe and Canada besides African, Gulf and Latin American countries.

Hoping to grow further it is preparing to raise money from public through initial public offering (IPO) in 1-1.5 years”.

Adding feather to its cap, the company will also expand its reach in other domains such as air purifiers by the end of FY.Ends