The company has added 21 new branches, taking its total network strength to 41 branches pan India in the first year of launch
Through the launch of its new branches, it aims to reach out to new customers across the length and breadth of the country by offering products such as Home Loans, Loans against Property and Commercial Property Loans to individuals largely in the affordable housing segment.
Commenting on the launch, Mr. Ravindra Rao, Chief Executive Officer, Fullerton India Home Finance Company said, “Owning a home of your own is always a special feeling and at Grihashakti, we help our customers realize this dream. The newly launched branches will help us cater to a larger number of individuals across different geographies.”
Ravindra added, “The affordable housing market in India is set to grow significantly on the back of favourable factors that include the development of smart cities and an increase in disposable income of the country’s middle class. This, coupled with the Government’s focus on ‘Housing for All by 2022’ will positively impact housing demand among tier 2-4 markets of the country. Our new branches will help us cater to this demand, thus reducing the overall supply gap in the sector.”
It caters to the needs of both – salaried and self- employed individuals through its product suite and has a meaningful presence in the chosen markets. The company maintains a focus on tier 2-4 markets in the country. Grihashakti is among the first few housing finance companies to offer digital solutions to its customers, thereby facilitating faster turnaround time while availing loans. The company has also adopted alternate distribution channels and internet & mobile technology for speedy loan application and disbursal of loans.