Mumbai, India, May 26, 2016 – AskMe Grocery, India’s largest online grocery shopping portal in terms of reach, today announced a series of alliances with local brands in Mumbai. The new alliances announced today include 10 popular local brands, namely Pitambari, Apollo Pharmacy, Et-mi (Uma Food Products), National Chikki, Chheda Specialities Foods Private Limited, Vanraj Foods Pvt. Ltd., Sunrise Nutrition Private Limited, Punjab and Sind Dairy Products Private Limited, Ramalingam Agro Products Private Limited,Recon Oil Industries Private Limited and Bhagirathi Products. These tie-ups are in line with the company’s commitment to promote local brands and help them scale their business.
The alliances will further improve the existing diversity in AskMe Grocery’s product portfolio. The products added today include ‘Ready to Cook’ food products range by Et-mi; Chikki and Snacks by National Chikki; Chheda’s chips, snacks and namkeen; Royal/Mira Hing by Vanraj Foods Pvt. Ltd;, Hexagaon Dietary Supplements by Sunrise Nutrition Pvt. Ltd.; Ghee by Punjab and Sind Dairy Products Pvt. Ltd.; Oil, Butter and Papad by Ramalingam Agro Products Pvt. Ltd.; and special flour by Bhagirathi Products.
Currently, AskMe Grocery has around 40,000 SKUs live on its online grocery shopping portal for the city of Mumbai, thereby giving a plethora of options to grocery customers in the city to choose from. In addition to local brands, the company also has entered into tie-ups with established brands like Bisleri, Figaro and Apollo Pharmacy. AskMe Grocery promises to deliver grocery in Mumbai within 4-6 hours of order placement.
Speaking about these new alliances in Mumbai, Mr. Ankit Jain, Co-Founder, AskMe Grocery said, “We are excited about our alliances with local brands in Mumbai. We realize there is already a huge demand for local brands in Mumbai and therefore would want to foster an ecosystem of these popular local brands which can cater to the grocery shopping needs of our customers. Our alliance with local brands in the city is an extension of the deep-rooted ideology of our parent company AskMe.com which has always believed in promoting local businesses, local produce and local brands. I am confident that these alliances with local brands and some established brands will further strengthen our customer connect across Mumbai since we believe they are in sync with the consumption patterns in the city.”
Added Mr. Jain, “From opening the first hub in Thane city in September, 2015 to expanding to 21 hubs today, Mumbai has been an incredible engine of growth for AskMe Grocery. Our partnership with more than 150 kirana stores is a testimony of the fact that we are looking to promote local businesses in the country. We are confident that the key focus on promoting ‘local’ will help us reap rich dividends for us. We are already doing brisk business in Mumbai, with a growth of 25% MoM and are optimistic about our business growth in the city in the near future.”