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Maruti Suzuki Vitara Brezza storms into the SUV space

Style and glamour, first-in-segment features and class leading mileage.

Mumbai, March 8, 2016: India’s leading passenger vehicle company, Maruti Suzuki India Limited today launched its first compact urban SUV, Vitara Brezza, at a striking price point. Bookings for the Vitara Brezza also opened today at the company’s 1799 strong dealer network across the country.

(L to R)  Mr. C.V. Raman, Executive Director(Engineering), Mr.R.S.Kalsi Executive Director(Marketing & Sales) , Mr. Kenichi Ayukawa, Managing Director & CEO.

(L to R)  Mr. C.V. Raman, Executive Director(Engineering), Mr.R.S.Kalsi Executive Director(Marketing & Sales) , Mr. Kenichi Ayukawa, Managing Director & CEO.


With Vitara Brezza, Maruti Suzuki is now present across all critical segments of the passenger vehicle market.

Vitara Brezza – strong, masculine with raised stance and dynamic styling – brings style and glamour to India’s SUV landscape. Its balanced proportions make Vitara Brezza visually appealing. Bold and contemporary interiors of Vitara Brezza are complemented with a futuristic dashboard with a progressive meter cluster, resolute garnishing, sporty seats and versatile flip folding rear seats.

(L to R) Mr. Kenichi Ayukawa, Managing Director & CEO, Mr.R.S.Kalsi Executive Director(Marketing & Sales), )  Mr. C.V. Raman, Executive Director(Engineering)  

(L to R) Mr. Kenichi Ayukawa, Managing Director & CEO, Mr.R.S.Kalsi Executive Director(Marketing & Sales), )  Mr. C.V. Raman, Executive Director(Engineering)
 


Vitara Brezza delivers an outstanding fuel efficiency of 24.3 km per litre, the highest in SUV category and 10-20% superior to existing models in the segment. Using the acclaimed DDiS 200 engine and multiple innovative technologies like intelligent battery management, Vitara Brezza stands tall on the promise of fuel efficiency and value for the customer.

(L to R) Mr. C.V. Raman, Executive Director(Engineering), Mr.R.S.Kalsi Executive Director(Marketing & Sales) , Mr. Kenichi Ayukawa, Managing Director

(L to R) Mr. C.V. Raman, Executive Director(Engineering), Mr.R.S.Kalsi Executive Director(Marketing & Sales) , Mr. Kenichi Ayukawa, Managing Director


While the exteriors of Vitara Brezza have characteristic Dual colour scheme and a unique floating roof, its interiors are high on practical, usable space, an advanced infotainment system and an array of first-in-the-segment features to make it stand out.

 

Vitara Brezza comes with an assurance of safety. It is the first car in the country that is certified for offset and side impact crash tests which will be enforced in India in 2017.

 

Launching the Vitara Brezza, Mr. Kenichi Ayukawa, MD & CEO, Maruti Suzuki said, “Vitara Brezza marks our entry into the popular compact SUV segment. Vitara Brezza brings the muscle, glamour and style that were so far missing in this segment. Class leading features, personalization, future ready safety, outstanding fuel efficiency and an attractive price are sure to endear Vitara Brezza to customers. Vitara Brezza is set to redefine the rules in the SUV space.”

 

Class leading features
‘Bull Horn’ shaped LED light guide in headlamps and rear combination lamps, projector headlamps with auto function ‘On/Off’, unique cockpit style instrument cluster with mood lights, large tyres and SMARTPLAY infotainment are some of the first-in-class features in  Vitara Brezza.
 
Vitara Brezza is high on personalization. On offer are theme based personalization options – Glamour, Urban, Sporty – that match the personality of the customer, a feature never seen before in the SUV market in India. Customers can enjoy this custom car experience at the showroom.
Dynamic, Confident and Energetic Exteriors

Vitara Brezza designers have worked to create an appealing upright stance to the SUV. Balanced proportions, square wheel arches with large tyres add to the confident look of Vitara Brezza. The body kit, skid plate garnishes and the hood bring in a raised stance to the SUV.

The signature ‘Bull Horn’ LEDs with unique turn indicators add energy to the front giving it a stunning yet graceful look. The raised belt line and rocker line along with a gently sloping roofline impart a dynamic posture to Vitara Brezza.

On the rear, Vitara Brezza gets split tail-lights with LEDs and an embossed signature chrome bar that adds a distinct personality to the vehicle.

Bold and Impressive Interiors

The interiors of Vitara Brezza reveal a contemporary dashboard with futuristic layout. Resolute garnishing, progressive meter cluster and stylish bucket seats lend fashionable sophistication.

Bolder center focus theme, with impressive characteristic garnishes, premium finishing and treatment make for an impressive dashboard.

Rugged door grab handle with continued accentuation from the instrument panel extends the ruggedness of the SUV to the interiors.

Customers get a choice of 5 preset colours in the speedometer, which they can choose as per their mood.

Space and Comfort

One of the key selling points for Vitara Brezza is the spacious cabin. Vitara Brezza offers maximum usable space with the right proportions. The compact engine room packaging leads to a roomier passenger cabin that offers comfortable ingress-egress and adequate leg room to the rear passenger.

The well-padded seat in the front offers a commanding driving position.

The overall layout of the vehicle offers excellent overall visibility for bumper to bumper urban traffic in India. With a height of 1640 mm, Vitara Brezza offers ample headroom that can easily accommodate occupants with various (at least 18 different) Indian head gears.

The large, 328 litre, boot is wide enough for easy access and comfortable handling of heavy and large luggage. The boot space can be extended with the unique flip folded seats and 60:40 rear split, maximizing the utility space.

Other comfort features on Vitara Brezza include rain sensing wipers, auto headlight, cruise control, air-cooled upper box, card holder in glove box, among others.

 Powertrain and Performance

Vitara Brezza gets the versatile DDiS 200 engine mated with a 5-speed manual transmission. Precisely selected gear ratios ensure excellent driving pleasure with the predictable power and peppiness of a compact SUV.

Maruti Suzuki has used multiple technologies – intelligent battery management, gear shift indicator, low rolling-resistance tyres – that make Vitara Brezza high on fuel efficiency and value for the customer.

 

Use of pendulum engine mount system, effective use of acoustic insulation and absorption materials around the cabin and engine compartment ensure low NVH levels.

 

A well-tuned suspension delivers a stable and comfortable ride. The monocoque body design enhances ride handling and stability even at higher speeds.

 

A petrol variant for the Vitara Brezza is expected in the future.

 

Safety – More Firsts for  Vitara Brezza

Vitara Brezza embodies Suzuki’s Total Effective Control Technology (TECT) concept for occupant protection. Hi-tensile steel brings strength along with low body weight.

While driver airbag is a standard on all variants, front passenger airbag and ABS with EBD is offered as an option from base variant onwards.

Specifications

Length

3995 mm

Power

66kW  / 4000 rpm

Width

1790 mm

Torque

200 Nm / 1750 rpm

Height

1640 mm

Wheel Base

2500mm

Tyre Size

215/60R16

210/60R16

Boot Space*

328 Litres

Minimum Ground Clearance**

198 mm

Colour Options

Single tone colours across trim levels

Dual-tone colours in ZDi+

Arctic White

Premium Silver

Blazing Red with Midnight Black

Granite Gray

Blazing Red

Cerulean Blue with Arctic White

Cerulean Blue

Fiery Yellow

Fiery Yellow with Arctic White
 

About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.