Sonam Kapoor at the cover launch of Absolut Elyx Filmfare Glamour & Style Awards

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​December 23, 2015, Olive Bar & Kitchen, Bandra, Mumbai​.​
The Absolut Elyx Filmfare Glamour & Style Awards were held on November 30, 2015 at the Taj Lands’ End in Mumbai. The second edition of the fashion awards was a rollicking affair. The idea behind the show was to celebrate the most stylish people in the film fraternity as well as the most glamorous Hindi movies from 2015.
The stunning Sonam Kapoor launched the Absolut Elyx Filmfare Glamour & Style Awards issue on December 23, 2015 at the Olive Bar & Kitchen, Bandra, Mumbai. She reminisced the stellar evening and shared anecdotes from having won the Most Stylish Star (Female) and Absolut Elyx Style & Substance Awards.

L-R : Sonam Kapoor & Jitesh Pillai

L-R : Sonam Kapoor & Jitesh Pillai

The evening turned out to be a star studded one, what with the likes of Shah Rukh Khan, Rekha, Ranveer Singh, Varun Dhawan and Sonakshi Sinha in attendance. Sonam Kapoor, Jacqueline Fernandez, Ali Bhatt and Imran Khan upped the glam with their flawless fashion choices. Stars like Sunny Leone, Aditya Roy Kapur, Ayushmann Khurrana, Sooraj Pancholi and Athiya Shetty added to the spunk. There was an air of great camaraderie as the stars cheered for their best dressed peers in various categories ranging from the Most Glamorous Star and Emerging Face of Fashion to The Global Icon of the Year and Trendsetter of the Year. SRK, Ranveer and Sonam headlined the night with their multiple wins. Brothers Armaan and Amaal Malik enthralled the audience with their performance while performer  Aditi Mittal entertained everyone with her witticisms. The beautiful Neha Dhupia was the emcee of the evening and she shared some candid moments with guests like SRK and Alia Bhatt and kept the viewers engaged all through.

A special Filmfare issue is dedicated to this memorable evening. It features an exclusive photo essay with all the winners of the Absolut Elyx Filmfare Glamour & Style Awards. The winners were shot on a lavish set created especially for the occasion. A team of photographers, Abhay Singh and Syed Zubair shot the winners in all their glory. The issue also has a stellar three fold cover page and a detailed show report giving readers every intimate detail of the show and the zany interactions between the stars. Our in-house fashion gurus decode the sartorial choices and the red carpet pizzazz of the stars in an exclusive fashion spread as well.

“Today, stars have become fashion icons. Fashion has become mainstream and has become integral not only to our movies but to our lives as well. Filmfare recognized the need to celebrate fashion and came up with a new property that pays homage to the most glamourous as well as stylish denizens of film industry. The recently held Absolut Elyx Filmfare Glamour And Style Awards were a grand success and hopefully will continue to be a guiding light in years to come” said Jitesh Pillai, Editor, Filmfare

Commenting on the collaboration, Mr Kartik Mohindra, Business Head – International Brands at Pernod Ricard India said, “Elyx – the finest expression of Absolut family, backed by generations of craftsmanship & cutting age design is a brand entrenched in style with substance. ABSOLUT ELYX  joined hands with Filmfare to celebrate style & substance in Bollywood.” 

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The Absolut Elyx Filmfare Glamour & Style Awards was truly a memorable night full of glitz and glamour.

About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.

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