December 23, 2015, Olive Bar & Kitchen, Bandra, Mumbai.
The Absolut Elyx Filmfare Glamour & Style Awards were held on November 30, 2015 at the Taj Lands’ End in Mumbai. The second edition of the fashion awards was a rollicking affair. The idea behind the show was to celebrate the most stylish people in the film fraternity as well as the most glamorous Hindi movies from 2015.
The stunning Sonam Kapoor launched the Absolut Elyx Filmfare Glamour & Style Awards issue on December 23, 2015 at the Olive Bar & Kitchen, Bandra, Mumbai. She reminisced the stellar evening and shared anecdotes from having won the Most Stylish Star (Female) and Absolut Elyx Style & Substance Awards.
A special Filmfare issue is dedicated to this memorable evening. It features an exclusive photo essay with all the winners of the Absolut Elyx Filmfare Glamour & Style Awards. The winners were shot on a lavish set created especially for the occasion. A team of photographers, Abhay Singh and Syed Zubair shot the winners in all their glory. The issue also has a stellar three fold cover page and a detailed show report giving readers every intimate detail of the show and the zany interactions between the stars. Our in-house fashion gurus decode the sartorial choices and the red carpet pizzazz of the stars in an exclusive fashion spread as well.
“Today, stars have become fashion icons. Fashion has become mainstream and has become integral not only to our movies but to our lives as well. Filmfare recognized the need to celebrate fashion and came up with a new property that pays homage to the most glamourous as well as stylish denizens of film industry. The recently held Absolut Elyx Filmfare Glamour And Style Awards were a grand success and hopefully will continue to be a guiding light in years to come” said Jitesh Pillai, Editor, Filmfare
Commenting on the collaboration, Mr Kartik Mohindra, Business Head – International Brands at Pernod Ricard India said, “Elyx – the finest expression of Absolut family, backed by generations of craftsmanship & cutting age design is a brand entrenched in style with substance. ABSOLUT ELYX joined hands with Filmfare to celebrate style & substance in Bollywood.”
The Absolut Elyx Filmfare Glamour & Style Awards was truly a memorable night full of glitz and glamour.