•SRL Diagnostics rides on Innovation & Technology to Transform Preventive Healthcare and announces Shilpa Shetty Kundra as the Ambassador

•Launches a new customized health check platform ‘SRL Care’ to tackle the increasing incidences of lifestyle disease in the country.

Mumbai, 24th July, 2018 (GPN) : SRL Diagnostics, India’s most doctor preferred diagnostics chain, rolled out a new preventive customised health-check platform under the brand name ‘SRL CARE’. The new platform was announced in the presence of wellness Guru and celebrated personality Shilpa Shetty Kundra and Arindam Haldar, CEO, SRL Diagnostics. Shilpa Shetty Kundra will be the brand ambassador for SRL Diagnostics. The new Brand Ambassador was given a Lifetime Membership of ‘Club SRL’ at the event.

According to WHO, delays in diagnosis contribute to the 60% of the glaring mortality rate of cancer, heart diseases and asthma cases in India. This makes it crucial to shift nation’s healthcare focus from the existing curative-oriented mindset to a preventive one. Company will have a new range of comprehensive, customized full body check-up packages, under SRL Care. The packages are a part of the company’s initiatives to change the lives of people by showcasing the benefits of a preventive healthcare mindset.

Speaking on the occasion, Mr Arindam Haldar, CEO, SRL Diagnostics said, “For over 23 years, SRL’s purpose has remained focused on helping people on their path to better health in extraordinary ways.  This commitment means that we strive to bring up-to-date advances in technology along with highly trained staff and customer-centric services. However, as leaders and decision makers we need to understand that the absence of a disease is always going to be of higher value to the society than achieving excellence in treating it. Therefore, for some time now, SRL has been working towards shifting the mindset of people from illness based diagnostics to wellness based preventive healthcare approach.”

Based on a recommendation tool developed by SRL’s R&D team, the newly launched platform will recommend a customised health-check plan to an individual consumer keeping in mind their age, gender, lifestyle, health history and life-stage.  The consumer simply need to take an assessment on SRL’s mobile app or website, or they can just walk into any lab to get a customised preventive package that will be designed to suit the particular needs of the individual consumer. With every test package, SRL Care consumers get a free health risk assessment report that outlines the risk factors that they are specifically likely to develop. The report will be given as an add-on benefit along with the regular diagnostics report. SRL continues to invest in innovation and technology to make a difference in the lives of people.

“Today people just think of diet, supplements and weight loss when they think of health. More often than not, we miss out the point that to know if we are on track with our fitness goals, we need to monitor our health parameters, as your outside appearance and external measurement tools (like weighing machine and measuring tape) may not be sufficient to tell how you’re progressing from inside.  Just like how we like to monitor our children’s progress in school by reviewing their report card, SRL Health report is your health’s report card that tells you how well you are doing from the inside”, adds Mr Haldar

“I’ve always believed in preventive healthcare and I go for regular health check-ups as often as necessary. SRL Diagnostics has been my preferred diagnostics centre for years now. Their services are exemplary. Not only do they provide all the necessary tests and advice but their customer centric attitude keeps me coming back all the time. I had to be a part of this new initiative of theirs, SRL Care. SRL Care attempts to change the mindset of people from curative to preventive and reduce the prevalence of lifestyle diseases, thereby helping people live longer and healthier lives,” said health and fitness icon Shilpa Shetty Kundra.

Customised full body health check-up packages under the SRL Care umbrella consists of packages namely Complete Carefor complete body check up, Fitness Care for fitness enthusiasts, Active Care for people with little /no physical activity, Evergreen Care for various age groups, and Vital Care for specific disease or organ system. SRL’s preventive packages are created by our R&D team and medical experts to meet the common needs of individuals, these packages help detect symptoms at an early stage, helping people take correct medical advice and treatment.

Besides the launch of the new SRL Care platform and the brand ambassador, SRL Diagnostics also announced the commencement of a new loyalty program “Club SRL”. Club SRL is a unique membership program that rewards SRL Diagnostics customers with special privileges, reward points and members’ only discounts, all of them with a vision of providing a lifetime of health and savings.

“Our upcoming loyalty program will not just offer reward points but it will also offer preferential benefits to health conscious members who can take certain health and fitness related challenges to earn extra points. We simply want to promote good health through this initiative, what we are trying to tell our customers is ‘improve your health stats and you’ll be rewarded further’” explained Mr Haldar. ENDS

About SRL Diagnostics :

Established in 1995, SRL is the largest diagnostics company in India with an impressive reach, providing superior quality diagnostics services to its customers via an efficient network of labs and collection points. The vision to create SRL Diagnostics was driven by the philosophy to provide high-quality accurate tests/outcomes at affordable prices to the masses. SRL is known for high ethical standards synonymous with ‘TRUST’ and every constituent of ‘Team SRL’ follows an immaculate value system. SRL Diagnostics has 378 networking laboratories; 24 radiology/imaging centres; 40 NABL-accredited labs; 4 CAP-accredited labs; and a footprint spanning more than 6600 collection points. The company has large labs in Dubai, Sri Lanka and Nepal, and about 70 collection points in various countries outside India. The veritable pioneer of medical diagnostics in India, SRL Diagnostics is imbued with a mission to deliver Gold Standard Diagnostic Services, both in Laboratory Medicine and Radiology, including high-end Imaging Services. SRL continues revolutionizing India’s diagnostic services by introducing the most specialized technologies and innovative services.