·         SME business to account for 15% of Aviva’s business within the next 3-5 years

·         Tie up with CII will help reach out to over 1.5mn SMEs across the country

November 23, 2016, New Delhi (GPN)  : In a first of its kind tie up, Aviva Life Insurance ,one of India’s premier life insurance companies today announced its partnership with Confederation of Indian Industries (CII) to service its vast membership of SME’s. Through this partnership Aviva will be able to reach out to over 1.5mn member SMEs.

Speaking on the occasion Mr. Trevor Bull MD& CEO of Aviva India said “The SME industry is poised for a disruptive growth aided by key Gov. of India initiatives like Make in India, Skill India, Startup India & the Mudra campaign. Aviva with this partnership will enable the SMEs to safeguard their businesses in the case of any eventuality. The propositions are designed keeping in mind the multiple responsibilities as a family man, as an employer towards their employees & business owner and/or partner”.

“In-depth consumer research conducted by us has led us to understand the specific financial needs of the SME. Our research workshops with a wide variety of SME businesses and in the field pilots four partners have identified that the key characteristic which defines the needs of the SME is the fact that he wears the multiple hats of Key Man, Chief Wage Earner as well as that of an Employer. His main interests, therefore, are vested in Business Continuation, concern for his own Health, Wealth Creation for family and Financial Protection in case of an unforeseen event.” Added Trevor Bull