Adani Wilmar Ltd. Launches India’s first diabetes care oil- Fortune VIVO

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Adani Wilmar Ltd. (AWL), the leading manufacturer and distributor of cooking oils, a joint venture between Indian giant Adani Group and Singapore based Wilmar International Ltd. unveiled India’s first diabetes care oil by the name Fortune VIVO at a press conference held at The Taj Mahal Palace in Mumbai today.

Atul Charurvedi, CEO, Parineeti Chopra and Anshu Mallick, COO Adani Wilmar Ltd.,  aunches India's first diabetes care oil - Fortune VIVO, in Mumbai

Atul Charurvedi, CEO, Parineeti Chopra and Anshu Mallick, COO Adani Wilmar Ltd., 
aunches India’s first diabetes care oil – Fortune VIVO, in Mumbai

The innovative product was unveiled by leading actress Ms. Parineeti Chopra amongst other speakers present at the event including Dr. Sankar Devarajan, an Indian origin scientist, responsible for formulating this product jointly with AWL.

Actor Parineeti Chopra with Atul Chatuvedi, CEO of Adani Wilmar Ltd during the launch of  Diabetes care oil Fortune Vivo in Mumbai on Monday

Actor Parineeti Chopra with Atul Chatuvedi, CEO of Adani
Wilmar Ltd during the launch of  Diabetes care oil Fortune Vivo in
Mumbai on Monday

 

Fortune is the no.1 flagship Brand of Adani Wilmar. It has grown from strength to strength and continues to deliver the ‘joy of eating’ to Indian households. Fortune not only has the largest range of cooking oils in India, but also continues to innovate and lead the cooking oil industry with new introductions from time to time. 

 

As research indicates Fortune VIVO is effective cooking oil which helps in controlling type II diabetes and reduces and maintains blood sugar levels. VIVO is special oil which is rich in unsaturated fats. Studies have reported that diets that are low in saturated and rich in unsaturated fats, lower lipids, improve insulin sensitivity and would benefit Type-2 Diabetes patients. It is clinically proven. Research papers submitted & accepted to one of the best medical journals of the world.

 

“With the launch of Fortune VIVO, India’s first diabetes care oil, we have made a significant addition to our wide range of products. Diabetes is a disease fast growing in the country and VIVO is our contribution towards controlling it .The Company has a clear vision to spread goodness and health thus nourishing the dreams of our fellow Indians.” said company spokesperson Mr. Atul Chaturvedi (CEO), Adani Wilmar Ltd.

 

 

Speaking on the occasion, Mr.Angshu Mallick (COO), Adani Wilmar Ltd. said “Fortune VIVO Diabetes care Oil is a path-breaking product in India, as our country is the world capital for diabetes. This oil is going to be helpful not only for Diabetics but will also benefit the entire family. It will be a perfect solution for health conscious people as it controls glucose level in the body as well”
Parineeti Chopra - Fortune Vivo
 

Adani WIlmar’s vision is to be a globally admired leader in integrated agri-business, and be known for their scale of ambition, speed of execution and quality of operation. Adani Wilmar is poised to lead the growth story of Indian Food Industry. AWL is the 6th largest food company in India and leaves no stone unturned to deliver products that contribute towards a healthier India, while staying true to its brand promise of ‘For a healthy growing India’.

 

About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.