- The 5 Continents Drive embarked on its India journey on September 16, 2019 from Bidadi, with a promise to make ever-better cars Together – for Today and Tomorrow
- With a quest to discover real India & in-line with Toyota Kirloskar Motor’s commitment to create ever-better cars, the 5 Continent Drive promises to provide valuable insights pertaining to the Indian customer’s needs
- As part of its India leg, the convoy drives through the states of Karnataka, Maharashtra, Gujarat, Rajasthan and concludes in New Delhi
Mumbai, September 23rd 2019 (GPN): Having embarked on its India journey on September 16th 2019 from Bidadi, Bangalore, Toyota 5 Continents Drive completed 1284 kms of drive to reach Mumbai, today. Commemorating the illustrious journey of two decades of Toyota Kirloskar Motor (TKM) in India, the Drive started its journey in India with a promise to make ever-better cars together – For Today and Tomorrow. The 5 Continents Drive is a ‘Genchi Genbutsu’ project (where employees go to the source to get the facts) carried out under the umbrella of TOYOTA GAZOO Racing.
From Bangalore, the convoy with employees from TMC & TKM, along with its partners travelled through the states of Karnataka and Maharashtra to reach Mumbai. From Maharashtra, they will travel through Gujarat and Rajasthan, and reach its destination – New Delhi, where the drive will culminate late September, 2019. As part of the drive, the convoy is driving Toyota vehicles from the company’s existing model line-up in India.
Launched in Australia in 2014, so far, the 5 Continents Drive project has covered four of the world’s continents and moved to Asia for its final stage, earlier this year. As part of the project, Toyota employees drive vehicles under various conditions of the 5 continents: Australia, America (North & Latin), Europe, Africa and Asia through 2020 Tokyo Olympic and Paralympic Games, representing the five rings in the Olympic symbol.
Sharing his thoughts on the project and what it means to Toyota in India, Mr. N. Raja, Deputy Managing Director, Toyota Kirloskar Motor said, “All through our journey of two decades in India, we at Toyota Kirloskar Motor have always endeavored to adding value and fostering customer experience to newer heights through its renowned QDR (Quality, Durability and Reliability) philosophy. This project is a step closer towards achieving our goal of delivering ever-better cars and catering to the ever-evolving needs of our customers.”
He further added, “The learning garnered through this project will help us strengthen our current offerings and provide future-ready solutions. We are delighted to welcome the 5 Continents Drive Project to India as this project will not only enable Toyota engineers to understand our country better but will also give an opportunity to our dealers and customers in India to interact with them. We congratulate the team for having successfully completed its journey till Mumbai and wish them luck for their journey ahead. This project will not only enable Toyota engineers to understand our country better but will also give an opportunity to our dealers and customers in India to interact with them.”
Overview of TKM
Company name | Toyota Kirloskar Motor Private Limited |
Equity participation | TMC: 89%, Kirloskar Systems Limited (Mr. Vikram S. Kirloskar): 11% |
Number of employees | Approx. 6,500 |
Land area | Approx. 432 acres (approx.1,700,000 m2) |
Building area | 74,000 m2 |
Total Installed Production capacity | Upto 3,10,000 units |
Overview of TKM 1st Plant:
Established | October 1997 (start of production: December 1999) |
Location | Bidadi |
Products | Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs. |
Installed Production capacity | Upto 1,00,000 units |
Overview of TKM 2nd Plant:
Start of Production | December 2010 |
Location | On the site of Toyota Kirloskar Motor Private Limited, Bidadi |
Products | Corolla Altis, Toyota Yaris, Etios, Etios Liva, Etios Cross, Camry & Camry Hybrid |
Installed Production capacity | Upto 2,10,000 units |
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