MUMBAI, 13 SEPTEMBER, 2019 (GPN): Seagram’s Royal Stag today made the grand addition of the world’s leading bowler into their dream team. Jasprit Bumrah, India’s new pace sensation has joined the Royal Stag stable. Riding high on his excellent performance in the ICC Cricket World Cup & in the recently held West Indies tour, Bumrah is an embodiment of talent & extraordinary potential & fits in well with the philosophy of the brand.

Cricket has always been central to Royal Stag’s brand communication. Over the years, the brand’s continuous association with the world’s top cricketers has strengthened its engagement with cricket lovers across the country.

True to its iconic status & philosophy around cricket, the brand entered into a 5 year association with the ICC in 2018 & is currently endorsed by leading cricketing stars from across the globe – South Africa’s Faf du Plessis, England’s Ben Stokes, India’s KL Rahul, West Indies’ Andre Russel, New Zealand’s Kane Williamson, Australia’s Mitchell Starc.

Welcoming Jasprit to the Royal Stag dream team, Kartik Mohindra, CMO, Pernod Ricard India, said “Royal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. We are extremely excited to have Jasprit Bumrah on board. His journey from debut till today, has been inspirational, where now, he is unanimously acknowledged as one of the greats of the game across all formats. He is a source of inspiration to the millions across the country who are ambitious, embody self-belief and are willing to go the distance to fulfil their dreams”.

Joining the Royal Stag Team, Jasprit Bumrah said, “I am delighted to be associated with a brand that constantly inspires India with the power of sports & spirit of make it large. I feel that my journey as a cricketer and my achievements were driven by an underlying passion of Making it Large irrespective of the challenges & hurdles I faced”.

Capturing the essence of Seagram’s Royal Stag, young pacer Jasprit Bumrah will soon be seen in a full-fledged 360 degree marketing campaign.

ABOUT ROYAL STAG:

Seagram’s Royal Stag is the flagship brand of Pernod Ricard India. Royal Stag has been a consistent star since launch, and a brand quite often credited to have changed the rules of the game. It is for the young, confident, progressive and inspiring individual who embodies self-belief. The brand has been inspiring young India through its communication around the philosophy of “It’s your life. Make it large”.

ABOUT PERNOD RICARD INDIA

Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcohol beverage company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram’s whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of International premium brands that include Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in white spirits category include ABSOLUT vodka, Jacob’s Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to the consumers. Seagram’s whiskies are exported to 26 countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizen by addressing social, economic and environment sustainability in all key states.