Godrej Interio’s ‘Make Space For Life’ study reveals 61% Indians do not pursue their passion

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From( L-R)-Subodh Mehta, Sr. Vice President ( B2C), Godrej Interio and Popular Television Actress Divyanka Tripathi -Photo By Sachin Murdeshwar / GPN

From( L-R)-Subodh Mehta, Sr. Vice President ( B2C), Godrej Interio and Popular Television Actress Divyanka Tripathi -Photo By Sachin Murdeshwar/ GPN

Television actress Divyanka Tripathi at the launch Godrej Interio's new campaign – "Make Space For Life".-Photo By Sachin Murdeshwar / GPN

Television actress Divyanka Tripathi at the launch of Godrej Interio’s new campaign“Make Space For Life”.-Photo By Sachin Murdeshwar / GPN

•Launching the campaign in New Delhi, popular TV actress Divyanka Tripathi urges people to work towards building a healthier work-life balance

New Delhi, September 9th, 2019 (GPN) : Godrej Interio, India’s leading furniture and interior solutions brand, today unveiled its new campaign – Make Space For Life. Launched by popular TV actress Divyanka Tripathi, Make Space for Life aims to highlight that in pursuit of professional excellence people feel they are losing out significantly on creating strong family ties or spending quality time with friends.

A recent national survey by Godrej Interio conducted highlighted practicality trumps passion for a majority of Indians. The survey also found that most Indian acknowledged the failure to find balance and time for their family, friends and passion.

Subodh Mehta, Senior Vice President, B2C, Godrej Interio, said “Make Space for Life” campaign reflects on the importance of work-life balance dynamics in the lives of Indians. “The idea of making space for life has a particular resonance for Indians, not merely in the physical sense, but in terms of the pressures and obligations, we face every day. As per our survey findings, with the pressure of work, technology, and daily routine Indians find less time and opportunities for themselves, family bonding and their passions. Misuse of new-age technology plays an important role in escalation of this trend. Such insights also reflect work-life balance dynamics in the lives of Indians. As a brand, Godrej Interio makes a conscious effort to enliven homes through its innovative furniture designs and urges Indians to make more time for their hobbies, or their families by making space for life passion, family and friends,” he said.

Resonating with the findings of the survey and extending her support to the campaign, Popular TV actress Divyanka Tripathi said, “People mostly see the glitters from the life of a celebrity and often miss to understand the tireless effort which goes behind it. As an individual who has travelled excessively and led a hectic lifestyle owing to the professional commitments, I have, at times, felt it’s a challenge to strike a work-life balance. Thus, it’s extremely difficult to take out time and spend good time with my family and friends, and devote time to my hobbies as much as I would want to. However, now I make conscious efforts to make space for life, passion and family.  I urge people to work towards building a healthier work-life balance.”

The study revealed that more than 61% of respondents do not have time to spend on their passions and as many people feel that they are not able to dedicate enough time to their passion due to family responsibilities.

Additionally, 40% of the respondents feel that they are not able to dedicate enough time to their passion due to monetary concerns. In fact, the most alarming insight is that more than 56.7 per cent of respondents rate their work-life balance as terrible with 68.2% feeling that they miss out on living life on their terms and 56.5% of the respondents feel that they are not able to dedicate enough time to their passion due to their professional life. Also, a staggering 72% of the respondents feel that their partner pays more attention to their smart devices than them.

The survey was conducted with 1300 Indians living across 13 cities including Chandigarh, Mumbai, Jaipur, Patna, Coimbatore, Pune, Lucknow, Hyderabad, Kolkata, Delhi, Chennai, Bengaluru, Ahmedabad, Kanpur.

About Godrej Interio:

Godrej Interio (GI) is India’s premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centres of excellence in design, manufacturing and retail.

Led by the largest in-house design team in the country in the furniture category and awarded with 14 India Design Mark Awards till date, GI aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GI’s product portfolio comprises a massive range in the office, home and other specialized applications, viz:

  1. B2B – Office Modular Furniture, Turnkey Projects, Marine Accommodation Solutions, Healthcare Furniture and Lab Furniture
  2. B2C – Home Furniture & Storage, Mattress and Kitchens

Godrej Interio has 7 manufacturing facilities situated at Mumbai, Haridwar, Shirwal, and Bhagwanpur. GI’s Shirwal Plant is Green Co Platinum Certified and Mumbai Plants are Green Co Gold Certified. GI is widely known for its comprehensive sustainability certifications for its products in furniture category.

GI commitment to the environment has resulted in manufacturing products with lesser environment footprint. Our pioneering efforts include designing less environment burdening products, usage of eco-friendly materials and setting up less polluting and consuming processes, ensuring eco-friendly packaging and transportation and finally the extended responsibility of recycling/reuse of used furniture and scrap, thus ensuring a lifecycle approach to green. GI has the widest range of green choices for our customers which not only includes products but also services such as green interiors and recycling.

Currently present in over 650 cities with 300 exclusive showrooms and 800 dealers, GI is one of the largest divisions of Godrej and Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India’s largest engineering and customer product groups.

The brand boasts of noteworthy awards received so far- CII Exim Bank Award for Business Excellence 2016, Superbrands 2017-18, Asia’s most admired brand 2016, Reader’s Digest Most Trusted Brand 2018 Gold (Home Furniture) and Reader’s Digest Most Trusted Brand 2018 Gold (Modular Kitchens).

About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.

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