This season, Mainline, Sport and Snow comes together under one truly Powerful Concept: Superdry – My Way. The campaign uncovers the personal stories and adventures that reflect one’s style. Celebrating this diversity and unique make-up of Superdry’s consumers, this AW19 sees an exciting and compelling brand first.
Superdry’s underlying DNA has always been about mixing up trends and influences. This season goes high on technical innovation, a cool and edgy amalgam of style and functionality – from reflective detailing and reversible jackets to illuminating trims thereby reflecting on the key trends of the early nineties taking you on a nostalgia route.
A bright and playful, sport inspired story that focuses on a ‘remixed’ mentality keeping originality and expressionism at the forefront, this collection has been built for longevity with sturdy materials and clever design details. From comfy Sherpa hoodies and classic block colour tees to super-soft lined elite joggers and camo cargo pants, this collection will ease you back into the reality of a new season.
Guests including celebrated cricketers, sports buff, actors, musicians and fashion forward tribe were seen reflecting their style the ‘My Way’. The rest of the night saw dancers grooving on the electronic music and singing along to old school retro hits. It was definitely a night to remember! ENDS