~Walk-in to witness the path breaking innovation that will re-define theatre display technology – brighter, sharper and crisper movie-watching experience~

MUMBAI, INDIA – December 06, 2018 (GPN)  – Samsung India, the country’s largest consumer electronics company, and INOX Leisure Ltd, India’s leading multiplex chain, today introduced ‘INOX Onyx’ to Mumbai, ushering in the future of cinema to the land of Bollywood. The world’s first Cinema LED offers most powerful, captivating and larger-than-life visuals thus, making the cinema viewing experience as natural as you would watch it in real world.

This cinema redefining technology – Onyx – is a game changer in the film exhibition industry and is only DCI compliant LED display. INOX at Malad, Inorbit Mall will play host to Mumbai’s first Cinema LED Theatre.

Through this technology, an audience experience is uplifted to a level wherein characters and places come alive and fuel imagination whilst watching a cinema. Through HDR refinement, guests get to enjoy next level experience with more detailed, textured and visually rich content because it is 10 times brighter than conventional projector and also has infinite contrast ratio. Samsung ONYX is unaffected by ambient light, it upholds consistent and distortion-free picture quality that keeps audiences engaged and keeps it close to realism. Not just visually advanced pictures, ONYX Cinema LED technology amplifies next-level cinema content with JBL’s sculpted surround sound audio.

“Onyx, another transformational innovation by Samsung, will change the way we watch movies and will mark a new chapter in the history of cinema. The hundred year old projection technology will be a thing of the past. With INOX Onyx, welcome true colours, bring alive the LED Screen with real life like picture quality and exhilarating sound. We are elated to partner with INOX in our endeavour to revolutionize the movie viewing experience in the city of dreams – Mumbai,” said Mr. Puneet Sethi, Vice President, Consumer Electronics Enterprise Business, Samsung India.

“One of the advantages of Onyx Cinema LED is that it can uphold exceptional picture quality even at ambient lighting conditions. Making use of that, at INOX ONYX Diner, viewers will also enjoy more elaborated menu while enjoying their favourite movies,” he added.

“At INOX, we believe in the philosophy of ‘LIVE the Movie’ and commit the best cinematic experience to our customers. Our association with Samsung to launch World’s first cinema LED technology in Mumbai is a testimony of this commitment to them. Technology and innovation are at the core of INOX and we continue to redefine the cinema viewing experience by combining luxury with technology to present the best experience to our audience” said Alok Tandon, Chief Executive Officer, INOX Leisure Limited.

With increasing interest in the technology among movie experts and enthusiasts, Samsung launchedthe innovative Onyx Cinema LED, a move away from the projection systems that were existing hitherto. The Onyx Cinema LED has the potential to deliver unparalleled picture quality, bringing content to life with greater vibrancy and accuracy.

About Onyx Cinema LED

The Onyx display easily accommodates any venue configuration while delivering unmatched visual quality, technical performance and reliability over traditional projectors. The screen maintains its advanced presentation capabilities in ambient lighting conditions, regardless of the featured on-screen content.

The screen also offers state-of-the-art Onyx surround sound experience from JBL by Harman International and Samsung’s Audio Lab, bringing scenes to life through’ clear and precise audio. This integration eliminates rearward bias by expanding the audio “sweet spot”, while ensuring that all attendees can enjoy the same experience regardless of seat location, within the theatre.

Onyx VIEW, combined with an infinite contrast ratio and specialized low-tone greyscale settings delivers brighter and more detail-rich content. The screen delivers High Dynamic Range (HDR) to the cinema, showcasing on-screen contents at peak brightness level – nearly 10 times greater than that offered by standard cinema projectors (146fL versus 14fL). The display delivers improved uniformity, free of optical distortion and interference. It is industry’s first DCI-certified cinema display available in variations extending between 5, 10 and 14 metres in width.

LIVE THE MOVIE only at INOX!

About Samsung Electronics Co, Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN

About INOX Leisure Limited

INOX Leisure Limited (INOX) is amongst India’s largest multiplex chains with 133 multiplexes and 542 screens in 67 cities. INOX has redefined movie experiences in India making it truly 7-star. Each INOX property is unique with its own distinct architecture and aesthetics. INOX boasts of bringing the very latest in projection and audio technology, plush micro adjustable leather recliners with a butler on call facility, gourmet meal choices by celebrity chef, designer staff uniforms and many more. For easy and convenient ticket booking, INOX offers online booking on www.inoxmovies.com and through its smart phone applications across Android and Apple platforms.

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