Mumbai, 21 December, 2017 (GPN) : Cranberry Marketing Committee (CMC), a consortium promoting the use and consumption of US Cranberries in India, today organized a live cookout session with Chef Vicky Ratnani at ‘The Bandra Project By Pizza Express’ in Mumbai where they revealed festive dishes by the chef with a healthy cranberry twist to them.
The festive season every year is loaded with lots of indulgent and extravagant food and calories. With mulled wine, liqueur drinks, plum cake, sweets and cookies, the holiday season means some extra inches for all us. At the cook off event, Chef Vicky Ratnani showcased some festive recipes along with a healthy twist of Cranberries, trimming down calories and at the same time clocking in a lot of nutrition to them. Cranberry as a fruit also poses a plethora of advantages including effective skin maintenance, fighting complications like UTI, a source of Vitamin B, C, D and E, etc.
“Today’s millennial consumers are putting health at the front and centre of their food needs and are looking at the promise of berries, roots, leaves, and seeds to lead a healthy life. Due to this changing behaviour and awarene
The Premium food segment currently accounts for about 25% of the total packaged food market and is growing at 10% annually. Looking at the huge market opportunity, Cranberry Marketing Committee, USA (CMC) is taking a series of initiatives to create awareness and excitement among Indian consumers about cranberries’ health benefits and usage. The cook out session called –‘Vicky’s Cranberry Kitchen’ is one of the initiatives taken by CMC to engage on-ground with consumers to educate and aware them about the health benefits of Cranberries.
During the live US cranberry recipe demonstration, celebrated Indian chef Vicky Ratnani said, “Myriad health benefits of U.S. Cranberries are being recognized increasingly and we are constantly innovating with food to integrate them into diets year round. These nutrition-packed pearls of nature not only add visual appeal to my recipes, but also make them delicious and healthy. Their versatility as an ingredient allows me to use them for a variety of dishes, from bakes and sauces to juices and soups and I am always experimenting with them in my food to elevate its health and nutrition quotient”
About the Cranberry Marketing Committee
The Cranberry Marketing Committee (CMC) is focused on promoting the use and consumption of cranberries worldwide. The CMC was established as a Federal Marketing Order in 1962 to ensure a stable, orderly supply of good quality product. Currently, CMC conducts generic promotion programs in the United States, China, India, Mexico, Pan-Europe and South Korea.