Nickelodeon Kids Choice Awards 2017 was a starry affair! - Borivali Design Fest (BDF) Day 1 Rocks - The 8th Women's Leaders In India Award hosted in the City - Power Finance Corporation Ltd. aids 100 Hearing Impaired children to get The Sound of Life through Cochlear Implant Surgeries - Prof. Gita Gopinath to address Exim Bank's 33rd Commencement Day Annual Lecture on Thursday, 21st December, 2017 - Huhtamaki PPL wins two WorldStar Awards - Salman-Katrina Chemistry Sizzles In Dil Diyan Gallan From Tiger Zinda Hai - Sourav Ganguly opens his innings in the startup world, invests in entertainment company Flickstree, India's first curated video platform that helps users create their Personal Video Magazine - The Harmony Foundation, initiated the Mother Teresa Memorial Awards in 2005 - Government will soon undertake the process of recognizing the IIGJ as a part of Mumbai University”: Shri Vinod Tawde, Hon’ble Minister for Education, Govt of Maharashtra - ‘‘Tis the Season to bake!- Celebrate Christmas with Maria Goretti’s ‘I Want To Bake Free’ - GoSports Foundation celebrates third Edition of Athletes Conclave - Union Bank of India launches new e-comfort Lobby at Nariman Point - Pond's Brand Address Pollution with latest in Skincare Technology and Launches Pocket Skin Coach S.A.L - ARMAAN MALIK BECOMES SANTA CLAUS FOR SPECIAL CHILDREN! - Radio City Brings Alive the Power of Radio with the Launch of Version 2.0 of Its ‘Rag Rag Mein Daude City’ Brand Initiative - BEAUTY SERVICES MADE EASY AS VODAFONE M-PESA TIES UP WITH VLCC - 12.93 Crore Union Bank shares allotment under Qualified Institutions Placement (QIP) aggregating to Rs.2000 crore - FundsIndia partners with YES BANK to launch UPI on mobile for faster, easier payments - WORKAMP SPACES MAKES ITS ENTRY INTO MUMBAI - Darshans – crafted spiritual experiences by SOTC receives encouraging response from travellers - Nokia, IIT-Delhi to collaborate on analytics and AI for solving complex telecom challenges - Kolhapur can be next IT hub, says Dr. Lalit Kanodia - Star Sports India Football Forum 2017 highlights growing importance of the game, Kids need to get out of their homes and play to become better human beings, says Ceppi - AKANKSHA SINGH shines the tiara of 3rd runners up at Miss Asia Awards & made the country proud on global platform, at South Korea, Seoul - Anup Jalota, Preetika Rao, Sandhya Shetty, Ekta Jain, Shree Rajput, Khooshi Gurubhai introduced models for 7th Bright Perfect Miss India Contest in Mumbai - BDF- Borivali Design Festival, Creating a community for change from 15th Dec to 17th Dec 2017 at Ekta Ground - SHARMILA TAGORE, SAIF, KAREENA, SABA AND KUNAL COME TOGETHER TO UNVEIL SOHA ALI KHAN'S DEBUT BOOK "THE PERILS OF BEING MODERATELY FAMOUS" - The Governor of Maharashtra CH Vidyasagar Rao launched the digital version of the UNICEF ‘State of the World’s Children 2017’ report at Raj Bhavan, in Mumbai - Shaina NC with Stalwarts and Experts from Anti-Human Trafficking recommend strict action against ‘Customers aka Offenders or Criminals ’ who pay to sexually exploit Children - IIFL Investment Managers puts sports first with EKA - CREYATE – THE EMERGING CULT FOR CUSTOM MENSWEAR - Maldives once again wins prestigious International Awards - ETIHAD AIRWAYS ANNOUNCES CASABLANCA AS NEW BOEING 787 DREAMLINER DESTINATION - Vodafone RED, India’s Best Postpaid Plans now offers Red Protect; A unique offering from Vodafone and Aviva integrating enterprise mobile plan with life insurance - ISHRAE announces Thane chapter of ‘URJAVARAN’ 2017-18: Sustainable living in India’s Smart Cities - Mumbai Police sensitized on handling children in street situations - Intelenet® Global Services wins IDC Insights Award for artificial intelligence deployment in the aviation industry - Bollywood goes to Austria, Tirol and Innsbruck, bringing Austria closer to Indian audiences - Volvo Cars sets new benchmark in luxury SUV segment with New XC60 - 62yr old suffering from Subdural Hematoma that caused his brain to shift to one side, treated successfully at SL Raheja Hospital, Mahim - Madhushree gets surprise party for Kanha Soja Zara song from Bahubali 2 - The Conclusion - The 11th edition of IFSEC India secures its position as South Asia’s largest Security & Surveillance show - Global Advertisers joins hands with Amitabh Bachchan's The Great Leader - IBS Mumbai develops future leaders through its management education programme - Celebs Avneet Kaur,Bhavesh Balchandani,Arishfa Khan,Ekta Jain,Shree Rajput, Arhaan Husain , Dev Gill and Mayor Vishwanath Mahadeshwar visited Science Exhibition at Sacred Heart Boys High School,Santacruz W. - Karan Singh makes sensational return from injury, wins Gold in maiden Vasai-Virar Mayor’s Marathon - Defending champ Rashpal confident of retaining Crown - ICAI International Conference 2017 Concludes Today - adidas partners with Lifestyle International Pvt. Ltd. adidas women’s apparel will now also be available at 16 Lifestyle stores across India - Mr. Bill Gates acknowledges Hester for developing a Newcastle Disease Vaccine - Prime Minister inaugurates Dr. Ambedkar International Centre - Sonalika Tractors aims to expand in Europe and 5 global markets eyes 20% growth - Schneider Electric Announces EcoXpert™ Master Level Partners in Critical Power - NAREDCO TO LAUNCH ITS FIRST PROPERTY EXHIBITION IN MUMBAI - BSE’s India INX gets SEBI nod for listing framework of debt securities - PUBLICATION OF MARATHI NOVEL "HIS DAY" FOR HIZDE [Trans Gender] RELEASED AT A BOOK LAUNCH AMIDST EUNUNCHS - NSE compiles ‘Regulation wise Compilation of SAT Orders’ Senior SEBI officials release an e-book in 5 volumes on SAT orders - Ruchi Soya to scale up Soybean crushing business post favorable government policies - Cloudnine Group of Hospitals Inaugurates First ever hospital in New Mumbai dedicated to mothers & babies - STERLING HOLIDAYS REDEFINING THE INDIAN HOLIDAY LANDSCAPE - Astron Paper and Board Mill Limited’s IPO opens on December 15, 2017, with Price Band of Rs. 45 to Rs. 50 per Equity Share of Face Value of Rs. 10 each - SumTotal Advances as a Leader in Nucleus Research’s Talent Management Technology Value Matrix for a Third Consecutive Year - Visit Monaco welcomes Karan Johar to the Principality! - 18000 plus runners for 7th Indiabulls Home Loans Vasai Virar Mayor’s Marathon - PRICING OF USD 500 MILLION 3.835% FIXED RATE SENIOR UNSECURED DOLLAR GREEN BOND OF 10 YEAR TENOR BY INDIAN RAILWAY FINANCE CORPORATION LIMITED - Nation pays tribute to Dr Babasaheb R. Ambedkar on his death anniversary along with the Prime Minister and Celebrity - 2nd Global Textile Technology & Engineering Show 1st – 3rd February 2019 - White Hill Music releases brand new song ‘Nain’ from the album ‘Solo’ - Camlin brings Iconic `Flora Classic’ Pencils back - The 5th Edition of China Homelife / Machinex India 2017 inaugurated at BEC, Mumbai - Emotion with devotion needed for Khadi’s growth, says Minister Giriraj Singh - Union Bank of India ties up with RXIL (Receivable Exchange of India Ltd) as a TReDS (Trade Receivable Discounting System) Partner - CJP Uploads Online Petition Intervening For Peace in Ayodhya - The Governor of Maharashtra CH Vidyasagar Rao has expressed grief on the demise of veteran actor Shashi Kapoor - Actress-Model Daljeet Kaurr Mrs Universe 2016 introduced models from 26 cities for Mr, Miss and Mrs IAWA 2017 at Off the Grid Lounge,Mumbai - Music Launch of ‘Dr. Tatya Lahane | Angaar… Power Is Within’ A Mesmerizing Affair - Noor (Non-Interest Bearing Resident Accounts) Personal Accounts Launched By Federal Bank on Milad-E-Sherif - Latest Patented Innovation from Kaspersky Lab Helps Businesses Tackle Stealth Remote Control - VODAFONE INTRODUCES NOIDA’S FIRST FREE WI-FI ENABLED BUS SHELTER - Intersolar India, the Three Day Flagship Solar Industry Conference and Exhibition Opens on December 5 in Mumbai - Mercedes-Benz strengthens its after-sales footprint in south India, inaugurates the first luxury car workshop in Salem - Ravi Dube, Ahsaan Qureshi,Shharad Malhotra,Meghna Naidu, Iqbal Khan, Ishrat Ali, Daljit Kaur & Yogesh Lakhani came for 4th Dashnik Mumbai Press Media Award at Iskcon,Mumbai. - INAUGURATION OF AADHAR ENROLMENT-CUM-UPDATION CENTRE AT MUMBAI GPO - Hema Malini launches “ONE FOR ALL , ALL FOR ONE”, a Tribute and salute to Indian Army - Scrumptious Return of the 3rd Edition for the Abu Dhabi Food Festival from December 7 to 23 - Bollywood Actor and MP Hema Malini during announcement the Synergy, an Indo Georgian Dance fusion in Mumbai - Glamour Rendezvous Diagold cuts the ribbon with Shilpa Shetty

Khadi to reach retail malls and retail chains

Screenshot_20171118_071404

Mumbai, 18th November 2017 (GPN) : Very soon you may be able to buy your favourite fabric Khadi from Shoppers’ Stop, Star Bazar, Apna Bazar, Infinity Mall, Pantaloon, Big Bazaar or D mart and Raymond . With a view to bring Khadi at the door steps, KVIC is exploring setting up of Khadi Korners in major retail showrooms and malls like Big Bazar, Pantaloons etc. A high level interaction with CEOs of major retail chain was held on 16.11.2017 at Centrum Hall, World Trade Centre, Mumbai.

V. K. Saxena, Chairman, KVIC, A. K. Panda, Secretary to Govt. of India, Ministry of MSME and B. H. Anil Kumar, J.S and CEO, KVIC graced the event and interacted with the Captains of retail chains.

Screenshot_20171118_071324Extending his gratitude to the trust bestowed in him, KVIC Chairman Vinai Kumar Saxena– who has recently completed two years of his chairmanship briefed about the golden history of the heritage fabric of khadi. “khadi being promoted by Prime Minister of India in past two has seen 34% growth, which is remarkable. But to take it to another level and make it available in every corner of the Nation this initiative of opening in Khadi Korners in Malls like Viviana, Bombay Store, Suvidha, Max fashion and Life style, Culture Shop of Hiranandani, Raymonds, Peter England, Ethnicity will certainly make it accessible to the buyers. The uniqueness of Khadi needs to the recognise among the upcoming fashion designers and the popularised and adopted by the established fashion designers. with branches in all cities thousands of these stores present across India will certainly help khadi create a niche in every house.

Recently the Khadi Gramodyog Bhavan store in Delhi witnessed a record sale of Rs 1.2 crore. During Diwali, Khadi gift coupon sales recorded an overwhelming 680 per cent rise. Compared to last year, the total sales of Khadi and village industries products have risen almost by 90 percent. One can clearly see that today, the youth, the elderly and women of every age group are taking to Khadi.” ” he added.

Corroborating his views, Secretary MSME, Dr.Arun Kumar Panda addressing on the occasion that suggestions received from the leaders and representatives of retail chains of malls will give value addition to khadi and its other products. This will also give an idea to think out of box and create Khadi fabric for the youth who are always looking for something fashionable. This will certainly take Khadi above present level and popularise among the youth and the high end buyers. With this not only KVIC and millions of artisans connected with us ail benefit, but will be a win-win situation for both the ends. Certainly excitement and curiosity among all could be seen at the meet.

Further to involve reputed designers as well as upcoming designers and students, interaction was also held at the same venue. Dept. AMD (P.V. Polytechnic), SNDT, Womens University, NIFT, premium fashion institutes in Mumbai also participated.

“Fashion designers Ritu Beri opined that Khadi ,the fabric has romance, history and versatilities which is easily adoptable and adorable by the wearer once they start wearing it.”

Neeta Lulla another fashion designer advocated on making it a high end fabric as per the need and demand of the market.

The representatives of the malls came up with the open suggestion for taking up the initiative to the next level with concrete plans very soon.

With an objective to give thrust to marketing of Khadi in line with the clarion call given by Hon’ble Prime Minister through Mann ki Baat for promoting sale of Khadi and supporting rural artisans, KVIC is also participating in the World Trade Expo 2017 where B2B.ENDS

About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.

Be the first to comment on "Khadi to reach retail malls and retail chains"

Leave a comment

Your email address will not be published.


*