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MEANT TO BE BY ANANYA BIRLA IS GOLD

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•INTERNATIONAL DANCE VIDEO LAUNCHED TO CELEBRATE THE SUCCESS OF THE SONG!
Mumbai, 03 October, 2017 (GPN) : ‘Meant to Be’ the second international single by singer, song writer Ananya Birla that released on 28th July`17 has been certified GOLD as per the Indian Music Industry (IMI) recognised criteria for Gold & Platinum certifications.  Honouring the achievement, the singing sensation was commemorated with a plaque by Universal Music Group, South Asia MD & CEO, Devraj Sanyal.

‘Meant to Be’, an electro-pop gem that focuses on heartbreak and unrequited love has been charting ever since its release. The accolades include a #2 peak on Shazam `India TOP 100’ chart, #4 on the iTunes India `overall’ Songs Charts besides entering the Top 20 International charts across all prominent streaming platforms in India including Gaana, Saavn, Hungama and Wynk.

The official music video debuted at #5 on Vh1 India’s TOP 10 International Videos chart and has been viewed over 6.7 million times on Ananya’s VEVO/YouTube channel. Overseas the song has been play-listed on key streaming platforms including Spotify and Apple Music across the US, UK, Middle East and South East Asia.

Reacting to her first GOLD plaque Ananya Birla shares, This is a huge encouragement for me as an artiste and really keeps me motivated. I have my mentor, Devraj to thank for everything. This also would not have been possible without the hard work and dedication of my team and the entire Universal Music Team. Most importantly, I would like to say a big thank you to everyone who has supported me and this song. I’m certain this is only the start and we’re going to do everything it takes to take this to the next level.

Being proud on having Ananya as a part of UMG record label, Devraj Sanyal, MD & CEO Universal Music Group India & South Asia said, “For an Indian artiste to achieve GOLD on an original English song is an extremely rare achievement and I’m super proud of both Ananya and my team.  The overall response to ‘Meant To Be’ has been simply phenomenal as can be seen from the millions of audio and video streams that it’s received. This is purely due to her hard work and constant desire to improve as a singer, song writer and performer. On the back of the success of ‘Meant To Be’ we can’t wait to get onto the next phase of her exciting musical journey.

Close on the success of ‘Meant to Be’, comes the official dance video of the song choreographed by Anze Skrube.

Meant To Be’ is produced by Anders Frøen, a Norwegian producer and Songwriter also known as Mood Melodies. Ananya is also the first Indian artiste to be released on PM:AM Recordings which is home to some of the biggest artists including Tiesto, Alesso, Afrojack, amongst others.

‘Meant To Be’ is available across digital platforms exclusively on Universal Music Group.

 About Ananya Birla:

‘Meant to Be’ is Ananya’s second International single after her debut song ‘Livin’ the Life’. Both ‘Livin’ the Life’ and its remix by Afrojack crossed over 19.6 million views collectively on VEVO/YouTube while the original single peaked at #11 on the Shazam’s `India Top 100’ Song charts.

An alumnus of the University of Oxford, at 17, Ananya founded Svatantra Microfinance Pvt. Ltd, which lends micro credit to rural entrepreneurs, predominantly women clients, through affordable and innovative financial and non-financial solutions. She followed up with Mpower, an initiative that aims to reach out to individuals with mental health disorders and their families by raising awareness, alleviating stigma, advocating prevention, fostering education, and providing world class holistic services. Early 2016, Ananya launched a premium lifestyle platform,CuroCarte, which uses e-commerce to curate authentic, unique and premium handmade products from all around the globe and uses design to contemporize products for the 21st century lifestyle.

About Universal Music India:

Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophone, Emarcy, Geffen Records, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin Records, Virgin EMI Records.

UMIPL has an extremely rich Indian catalogue comprising songs from classic Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. It’s enviable catalogue includes artistes such as Asha Bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, JoSh, Malkit Singh, Pankaj Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters such as Sholay, Qurbani, Amar Akbar Anthony, ChoriChoriChupkeChupke, Devdas and Munnabhai MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers, amongst host of others, popular music icons and household names in India.

About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.