•Tata Mumbai Marathon 2018 Scheduled for 21st January 2018; Registrations open 1st August
Mumbai, 2nd August 2017 (GPN) : Procam International, which has pioneered the running movement across India more than a decade ago announced today that the Tata group, the global enterprise with over 100 independent operating companies, will be the title sponsor of oneof the world’s top 10 marathons – the Mumbai Marathon. India’s most prestigious long distance race will be called the ‘Tata Mumbai Marathon’ with its 15th edition scheduled on 21st January 2018.
The Tata Mumbai Marathon will be jointly sponsored by the Tata Group and Tata Consultancy Services, one of the world’s leading IT and consulting organisations for a period of ten years.
The Tata group hasserved as an instrumental force in propelling India towards sports and has shown immense dedication to helping grow and develop the sporting fabric of India. The group has forged a strong bond with society through the various academies that they run at the grassroots level, the sporting legends they support, and their associations across a multitude of sporting disciplines including marathons, the epitome of participative sports.
Speaking on the occasion, Mr N. Chandrasekaran, Chairman, Tata Sons, said, “We are delighted to become the title sponsor of the Tata Mumbai Marathon from 2018. Events like the marathon promote values like grit, tenacity, excellence, perseverance, belief, commitment, and passion that have been a key part of the Tata Group’s ethos since its inception, almost 150 years ago. Partnering with India’s premier long-distance running event is a great way for the Tata group to increase our engagement with the community, raise funds for charity as well as create societal awareness about the necessity of good health and fitness. As a marathoner, I’m personally proud to support this partnership.”
Delighted with this new association, Vivek Singh, Joint MD, Procam International said, “It is a pleasure to welcome aboard the Tatas as title sponsors, as we celebrate a landmark 15thedition of the Mumbai Marathon. With a 10-year commitment to the event, the Tatas have shown us yet again their commitment to give back to the society through sport. We are honoured with their visionary approach and, as partners, we look forward to building a marathon legacy by providing participants across the world an extraordinary experience.”
He further added, “The Mumbai Marathon today is a phenomenonthat has sparked a health and fitness revolution across the country and has become a springboard for Indian long & middle distance runners. At the same time, it has become a beacon of humanity and compassion as the largest platform for charity fundraising. In the Tatas, we couldn’t have found a better partner to take this journey ahead!”
The new logo and colours for the Tata Mumbai Marathon were unveiled at an august gathering of eminent guests. The inspiration for the new logo of the Tata Mumbai Marathon is the Mumbai city and its seven islands,embracing the true spirit of the host city.From around ‘seven islands of Mumbai’, emerges the shape of a runner, energetically moving forward like the bustling city itself. The logo’s vibrant colours represent a celebration of the diversity – the true spirit of a cosmopolitan Mumbai.
With USD 405,000 as prize money, theevent will witness in action over 46,000 participants across six different race categories on 21st January 2018. ENDS
About the Tata group
Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising over 100 independent operating companies. The group operates in more than 100 countries across six continents, with a mission ‘To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’. Tata Sons is the principal investment holding company and promoter of Tata companies. Sixty-six percent of the equity share capital of Tata Sons is held by philanthropic trusts, which support education, health, livelihood generation and art and culture. In 2015-16, the revenue of Tata companies, taken together, was $103.51 billion. These companies collectively employ over 660,000 people. Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors and shareholders. There are 29 publicly-listed Tata enterprises with a combined market capitalisation of $130.13 billion (as on March 31, 2017). Tata companies with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.
About Tata Consultancy Services Ltd. (TCS)
Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPS, infrastructure, engineering an
About Procam International
Since its inception in 1988, Procam International has been a driving force behind the growth and development of Indian sports. Envisioned by founders Anil &Vivek Singh, Procam is one of the foremost holistic sports management companies, involved in the promotion of national and international sports, sports consultancy, and live television programming.
Astute planning and exemplary execution of over 75 international events, in various sporting disciplines including cricket, football, tennis, distance running, squash, WWE & horse racing, among others, Procam events have elicited the participation of athletes of the highest calibre, as well as huge public interest and attendance. Founder and promoter of some of the most distinguished road races in the world: Tata Mumbai Marathon, Airtel Delhi Half Marathon, Tata Consultancy Services World 10K and the Tata Steel Kolkata 25 K have helped redefine the health & fitness paradigm of our country.
In 2017, Procam International launched the Nexa P1 Powerboat, Indian Grand Prix of the Seas, from Mumbai’s very own amphitheatre, Marine Drive. The close-to-shore racing experience, a course on water for the first time, and participation from the world’s best pilots and navigators, made this yet another path-breaking sporting extravaganza.