Mahindra launches Jeeto Minivan to redefine last mile transportation

Rajan Wadhera, President, Automotive Sector, Mahindra &
Mahindra Ltd during the launch of  Mahindra Jeeto Minivan in Mumbai on
Thursday.13.07.2017 - Photo By Sachin Murdeshwar GPN NETWORKRajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd during the launch of Mahindra Jeeto Minivan in Mumbai on Thursday.13.07.2017 - Photo By Sachin Murdeshwar GPN NETWORK
  • Offers a range of five variants with superior performance, unmatched comfort and enhanced safety
  • Competitively priced at Rs. 3.45 lac (ex-showroom Mumbai, BS4 diesel variant)

Mumbai, July 13, 2017 (GPN) : Mahindra & Mahindra Ltd., a part of the US $19. billion Mahindra Group, today announced the launch of Jeeto Minivan, its stylish and comfortable passenger carrier developed on the successful Jeeto platform. The Jeeto Minivan is best suited for urban and semi urban modes of transportationand will cater to last mile connectivity, contract and stage carriage for tour/travel and intra-city people movement. Priced competitively, theJeeto Minivan starts at Rs. 3.45 lac (ex-showroom Mumbai for BSIV dieselvariant) and will be available in two body forms, namely hard top and semi hard top and 3 fuel variants of diesel, petrol and CNG.

The Jeeto Minivan is powered by m_Dura, a Direct Injection (DI) and BSIV emission compliant engine from the Mahindra stable. Designed for superiorperformance with a class leading power of 11.9 kW (16 HP) and torque of 38 Nm, the Jeeto Minivan is well suited for all terrains. It has the ability to do more trips and delivers best in class fuel efficiency of 26 km/l.*Further the Jeeto Minivan, with itslower maintenance cost, fatigue free car-like drive-ability , spacious cabin & well-cushioned seating for best in class comfort and a distinctive exterior styling, offers much superior value proposition over its competitors.

Speaking at the launch of Jeeto Minivan, Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd. said, “The popular Jeeto brand has already set new benchmarks in innovationperformance, safety & comfort and the launch of Jeeto Minivan will further extend this platform for last mile passenger transportationAt Mahindra we have identified specific need gaps amongst the customers and I am sure that the Jeeto Minivan will provide a more efficient, safe and comfortable mode of transportation to our customers. Infact the Jeeto Minivan will also be an ideal option for 3 wheeler customers to upgrade, as we enable them to Rise by driving positive change in their lives.”

The Jeeto platform was conceptualised to effectively cater to the needs of multiple segments in the passenger and cargo movement categories. It delivers a superior value proposition with its existing and popular Jeeto Minitruck and the newly introduced Jeeto Minivan. In its endeavour to upgrade the 3 wheeler customers to Jeeto Minivan, the company has introduced attractive exchange and finance schemes with significantly low down payment options and a longer tenure for affordable EMIs.  

The Jeeto Mini Van comes with a class-leading warranty of 2years/40,000 km(whichever is earlier) and the customers can choose from its3 attractive colours of Sunrise Red, Ultramarine Blue and Diamond White. It will be launched in a phased manner. In its first phase the semi hard top diesel variant of the Jeeto Minivan will be launched. Over the next couple of months the Jeeto Minivan range will be completed with the launch of the hard top CNG and diesel variants and the semi hard top CNG and petrol variants.

 

Key Features of Jeeto Mini Van

 

Stylish & Distinctive Looks

 

Jeeto sports a distinctive and contemporary exterior with an impressive characteristic front grille that lends it a distinguished look. Also, bringing in a touch of exclusivity are the dual tone interiors and a contemporary dashboard and instrument cluster. The Jeeto Minivan will be available in three attractive colours, namely Sunrise Red, Ultramarine Blue and Diamond White

 

Car like Comfort & Convenience

 

Jeeto has many car like features – such as well-cushioned seating and large cabin space with better headroom and legroom for greater comfort to make the journey more pleasant. The better ergonomics and car like smooth gear-shift quality further enhance the Jeeto’s fatigue free driving pleasure. The easy ingress & outgress for passengers and the lockable Glove Box also add to the convenience.

 

Best in Class Performance

 

The Jeeto Minivan is technically designed to meet the exacting requirements of customers. It is powered by m_Dura, the BSIV compliant Direct Injection (DI) engine that delivers a power of 11.9 kW (16 HP) and a torque of 38 Nm. It also boasts of best in class pick up. Besides its superior performance, it is extremely fuel efficient and gives a mileage of 26* km/l. Equipped with superior power and torque it leads the pack of passenger carriers in the segment, with ease of drivability, even on gradients.

 

Unmatched Safety & Strength

 

Jeeto Minivan provides the highest level of safety in its category. The cabin has been designed to provide better safety to the driver and co-driver in the event of a crash. In addition, (ELR) seat belt systems, head restraints and bucket seat provide safety against sudden impact. The Jeeto’s unmatched safety is due to its semi forward design, strong body, and superior chassis with larger wheel base of 2250 mm for better balance.

 

Class leading Minivan for Urban and Semi Urban Usage

The Jeeto Minivan’s compact size and smooth steering give it an easier maneuverability in narrow city lanes and by-lanes. Further, the vehicle also boasts of best in class pick up and acceleration for better drivability on busy city roads.

 

 

Mahindra Trust

 

The Jeeto Minivan comes with a class-leading warranty of 2 years/40,000 km (whichever is earlier), which offers complete peace of mind. It also sports the veritable Mahindra DNA of being tough and rugged, making it best suited for all types of terrains. To add to this, the widespread Mahindra network facilitates easy repair and service.

 

About Mahindra

 

The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume.  It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.

 

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

FOR MORE PHOTOS OF THE EVENT VISIT :

https://www.facebook.com/globalprimenews/ 

About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.

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