IMARA Launches 1st Exclusive Store in Mumbai

Imara Vashi Store _3

May 29, 2017, Mumbai (GPN) :-  Imara  the celebrity fashion line for women’s ethnic wear conceptrulaized by Universal Sportsbiz Pvt. Ltd. and co-created by actress Shraddha Kapoor launched its first exclusive store at Grand Central Mall Seawood, Vashi, Mumbai. With this store there are 9 exclusive Imara outlets in India and plans are afoot to expand to other cities in the country.

Spread over 835 square feet, the store offers more than 250 designs, ranging from ethnic to fusion and showcases its latest and trendy SS 2017 collection. For any serious brand Mumbai is an important market in terms of brand positioning and sales. The commercial capital of India is also known for its keen fashion sense especially among the youth and Imara as a fashion brand has found high resonance with urban female youth in Mumbai thus necessitating the setting up of an exclusive store.  

Anjana Reddy, Founder and CEO of USPL said that, “Mumbai’s large urban female youth population is fashion conscious and is always looking at trying something new. The steady growth in the retail segment and the immense popularity of brand Imara in Mumbai nudged us towards the opportunity to deepen the existing connect with our loyal customers. Since IMARA has a wide showcase in terms of product range from ethnic to fusion apparel, we expect this store will make us more accessible and bring us closer to our consumers.”

Commenting on this joyous occasion of the launch of the brand store, Bollywood sweetheart Shraddha Kapoor added, “I am excited that we now have an exclusive outlet for Imara in Mumbai. The Imara ensembles, the silhouette’s, fabrics and style have attracted the modern Indian woman who is willing to experiment and Mumbai is no exception rather it has always been a trendsetter.  I am glad that USPL has made the right choice based on their deep understanding of the market and the target audience in Mumbai.”

The IMARA store promises to provide the urban female youth with an array of styles to try and experiment to their hearts content and that too at affordable prices.

Store Address: IMARA, Grand Central Mall Seawood, Vashi, Mumbai


IMARA is a contemporary rendition of the conventional. A modern Indian adaptation of classics, from once upon a time. Experimenting with ethnic designs, it offers a refreshing take on fashion, for the young and the stylish. A line of clothing for the new Indian woman; smart and independent, open and free.

Imara is co-created with Bollywood sweetheart Shraddha Kapoor and has been launched as a women’s ethnic fashion brand. It is conceptualized by Universal Sportsbiz Private Limited (USPL), an Accel Partners portfolio company, is India’s first celebrity commerce company.
Daughter of veteran Indian actor Shakti Kapoor, Shraddha debuted in 2010. Acting aside, Shraddha Kapoor is well known in the fashion circuit for her sense of style. Her natural grace and elegance lends itself to anything she wishes to be seen in. As a modern Indian woman and a true fashionista, Imara suits Shraddha Kapoor like nothing else, log onto

About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.

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