Mr. Bill Gates acknowledges Hester for developing a Newcastle Disease Vaccine - Sonalika Tractors aims to expand in Europe and 5 global markets eyes 20% growth - Schneider Electric Announces EcoXpert™ Master Level Partners in Critical Power - NAREDCO TO LAUNCH ITS FIRST PROPERTY EXHIBITION IN MUMBAI - BSE’s India INX gets SEBI nod for listing framework of debt securities - Prime Minister inaugurates Dr. Ambedkar International Centre - Defending champ Rashpal confident of retaining Crown - ICAI International Conference 2017 Concludes Today - adidas partners with Lifestyle International Pvt. Ltd. adidas women’s apparel will now also be available at 16 Lifestyle stores across India - PUBLICATION OF MARATHI NOVEL "HIS DAY" FOR HIZDE [Trans Gender] RELEASED AT A BOOK LAUNCH AMIDST EUNUNCHS - NSE compiles ‘Regulation wise Compilation of SAT Orders’ Senior SEBI officials release an e-book in 5 volumes on SAT orders - Ruchi Soya to scale up Soybean crushing business post favorable government policies - Cloudnine Group of Hospitals Inaugurates First ever hospital in New Mumbai dedicated to mothers & babies - STERLING HOLIDAYS REDEFINING THE INDIAN HOLIDAY LANDSCAPE - Astron Paper and Board Mill Limited’s IPO opens on December 15, 2017, with Price Band of Rs. 45 to Rs. 50 per Equity Share of Face Value of Rs. 10 each - SumTotal Advances as a Leader in Nucleus Research’s Talent Management Technology Value Matrix for a Third Consecutive Year - PRICING OF USD 500 MILLION 3.835% FIXED RATE SENIOR UNSECURED DOLLAR GREEN BOND OF 10 YEAR TENOR BY INDIAN RAILWAY FINANCE CORPORATION LIMITED - Nation pays tribute to Dr Babasaheb R. Ambedkar on his death anniversary along with the Prime Minister and Celebrity - 2nd Global Textile Technology & Engineering Show 1st – 3rd February 2019 - White Hill Music releases brand new song ‘Nain’ from the album ‘Solo’ - Camlin brings Iconic `Flora Classic’ Pencils back - The 5th Edition of China Homelife / Machinex India 2017 inaugurated at BEC, Mumbai - Emotion with devotion needed for Khadi’s growth, says Minister Giriraj Singh - Union Bank of India ties up with RXIL (Receivable Exchange of India Ltd) as a TReDS (Trade Receivable Discounting System) Partner - CJP Uploads Online Petition Intervening For Peace in Ayodhya - The Governor of Maharashtra CH Vidyasagar Rao has expressed grief on the demise of veteran actor Shashi Kapoor - Actress-Model Daljeet Kaurr Mrs Universe 2016 introduced models from 26 cities for Mr, Miss and Mrs IAWA 2017 at Off the Grid Lounge,Mumbai - Music Launch of ‘Dr. Tatya Lahane | Angaar… Power Is Within’ A Mesmerizing Affair - Noor (Non-Interest Bearing Resident Accounts) Personal Accounts Launched By Federal Bank on Milad-E-Sherif - Latest Patented Innovation from Kaspersky Lab Helps Businesses Tackle Stealth Remote Control - VODAFONE INTRODUCES NOIDA’S FIRST FREE WI-FI ENABLED BUS SHELTER - Intersolar India, the Three Day Flagship Solar Industry Conference and Exhibition Opens on December 5 in Mumbai - Mercedes-Benz strengthens its after-sales footprint in south India, inaugurates the first luxury car workshop in Salem - Ravi Dube, Ahsaan Qureshi,Shharad Malhotra,Meghna Naidu, Iqbal Khan, Ishrat Ali, Daljit Kaur & Yogesh Lakhani came for 4th Dashnik Mumbai Press Media Award at Iskcon,Mumbai. - INAUGURATION OF AADHAR ENROLMENT-CUM-UPDATION CENTRE AT MUMBAI GPO - Hema Malini launches “ONE FOR ALL , ALL FOR ONE”, a Tribute and salute to Indian Army - Bollywood Actor and MP Hema Malini during announcement the Synergy, an Indo Georgian Dance fusion in Mumbai - Glamour Rendezvous Diagold cuts the ribbon with Shilpa Shetty - Moneycontrol hosts a special ground event ‘India’s Road Ahead’ - GUJARAT ELECTIONS STARTS TODAY - Yogacharya Amit Dev transcends Mahaprabhu Ji’s Yoga to Russia

Cargill Foods India seizes the counterfeit of its popular brand – Gemini Cooking Oil


Throws the first punch in its fight against counterfeiting to protect consumers from the menace of fake goodsScreenshot_20170512_031541

New Delhi & Maharashtra (National), May 02, 2017 (GPN) : Cargill Foods India, a leading FMCG company, has seized the finished and semi-finished stocks of a fake product called Genuine, in its fight against the menace of counterfeiting. The company had successfully launched an anti-counterfeiting technology to check its brand’s authenticity in February 2017 and now, has taken the first step against counterfeits through legal action to get the cases registered.
Cargill Foods India believes in nourishing the world in a safe, responsible and sustainable way and follows global standards around food safety. It strongly condemns counterfeiting and is making all possible efforts to eradicate the problem at its roots.

Cargill Foods India’s brand – Gemini Cooking Oil – is Maharashtra’s No. 1 Cooking Oil. Its popularity, heritage of more than 20 years, and leading market share, makes it prone to counterfeiting. Cargill recently discovered another brand called Genuine, whose logo and pack label is deceptively similar to Gemini. Manufactured by MM Oils Enterprise in Maharashtra, Genuine as a counterfeit tarnishes the brand equity that Gemini has been carrying for years.

Counterfeits like Genuine not only diminish the reputation of the Gemini brand but also pose health risks for the consumers who buy fake product under the assumption that they are buying the authentic one. Armed with a High Court Order, Cargill Foods India, with the help of court officials and local police authorities, conducted a raid on MM Oil Enterprise in the month of April, 2017 at its premises at Dahiser Mori, Maharashtra. The raid resulted in seizure of finished goods and packing material of the Genuine brand. This seizure acts as a warning for all the other companies who are already counterfeiting or are planning to create counterfeits of the Gemini Cooking oil brand.

Commenting on this, Mr. Deoki Muchhal, Managing Director, Cargill Foods India said “Gemini Cooking Oil is a heritage brand which comes with a sense of belonging and trust amongst our consumers. Counterfeit products sabotage this trust and goodwill that this brand enjoys. The initiative taken in February to introduce technology for combating counterfeit products has created a platform for this raid. With the help of court officials and local police authorities, we were able to seize the fake goods that are health hazards for our consumers, and which also tarnish the brand’s equity and reputation. We are proud of our team and thankful to the Government & Authorities who have helped us in this entire process.”
Speaking on the successful execution, Mrs. Neelima Burra, Chief Marketing Officer, Cargill Foods India, said, “In the last quarter, we had announced our fight against Counterfeiting – which is a huge menace and may have severe consequences on consumers’ health. We had launched state-of-the-art Technology on our packaging to help consumers identify the original product. It gives me immense pleasure to share that we have successfully conducted the raid, which has resulted in the seizure of finished stock of 9.5Tons and over14Kgs of packaging material. We will continue to be aggressive against those miscreants who tarnish the equity of the Gemini Cooking Oil brand.”
The anti-counterfeiting technology launched by Cargill in February 2017 has a unique feature with a two-way process to check the authenticity of its products. This process includes a 3D Hologram of Cargill with ‘1865’ written – the year of foundation of Cargill’s operations. In addition, customers can download an app called ‘Mojo Tags’ to scan the batch code of the product and receive reassurance that the brand is authentic. This is the first time an edible oil brand in the country has used technology to fight the problem of counterfeiting.ENDS.


About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.

Be the first to comment on "Cargill Foods India seizes the counterfeit of its popular brand – Gemini Cooking Oil"

Leave a comment

Your email address will not be published.