·        Bid can be made for a minimum of 22 Equity Shares and in multiples of 22 Equity Shares thereafter

·        Offer for Sale of 6,023,236 equity shares by selling shareholders

·        Fresh issue of equity share aggregating up to Rs. 3,250 million

·        Bid/Offer Opening Date –  April 26, 2017⁽¹⁾ and Bid/Offer Closing Date – April 28, 2017

(1) Our Company and the Selling Shareholders may, in consultation with the BRLMs, consider participation by Anchor Investors in accordance with the SEBI ICDR Regulations. The Anchor Investor Bidding Date shall be oneWorking Day prior to the Bid/Offer Opening Date.

MUMBAI, April 19, 2017 (GPN) : New Delhi based S Chand And Company Limited (the “Company”), India’s leading Indian education content company in terms of revenue from operations in Fiscal 2016(Source: Nielsen Research Report),will launch its initial public offering (“IPO” or the “Offer”). The Offer is scheduled to open on April 26, 2017 and close on April 28, 2017, with a price band of Rs. 660 – Rs.670 per equity shares of face value of Rs. 5 each of the Company (the “Equity Shares”). The Company may, in consultation with the Book Running Lead Managers (the “BRLMs”), consider participation by Anchor Investors in accordance with the Securities and Exchange Board of India (Issue of Capital and disclosure Requirements) Regulations, 2009 (“SEBI ICDR Regulations”). The Anchor Investors shall Bid during the Anchor Investor Bid/Offer Period, i.e., one Working Day prior to the Bid/Offer Opening Date.

The Offer consists of fresh issue of Equity Shares aggregating up to Rs. 3,250 million (“Fresh Issue”) and an offer for sale of  6,023,236 Equity Shares  (“Offer For Sale” and together with the Fresh  Issue, the “Offer”), comprising up to 954,907 equity shares by Promoters (“Promoter Selling Shareholders”), up to 253,593 Equity Shares by the Other Selling Shareholders and up to 4,814,736 equity shares by Everstone Capital Partners II LLC(“Everstone” or “Investor Selling Shareholder”) (the Promoter Selling Shareholders, the Other Selling Shareholders and the Investor Selling Shareholder are collectively referred to as, the “Selling Shareholders”).

The Company will not receive any proceeds from the Offer for Sale. The Company proposes to use the Net Proceeds from the Fresh Issue towards repayment of loans availed by the Company and one of Company’s subsidiaries, Eurasia Publishing House Private Limited, which were utilized towards funding the acquisition of Chhaya, repayment/prepayment, in full or in part, of certain loans availed of by the Company and certain of the Company’s subsidiaries,New Saraswati House (India) Private Limited and Vikas Publishing House Private Limited and general corporate purposes (collectively, the “Objects”).

In terms of Rule 19(2)(b)(i) of the Securities Contracts (Regulation) Rules, 1957, as amended, (“SCRR”) the Offer is being made for at least 25% of the post-Offer paid-up Equity Share capital of our Company. The Offer is through the Book Building Process, in reliance of Regulation 26(1) of the SEBI ICDR Regulations, wherein 50% of the Offer shall be Allotted on a proportionate basis to Qualified Institutional Buyers (“QIBs”), provided that our Company and the Selling Shareholders, in consultation with the BRLMs, may allocate up to 60% of the QIB Category to Anchor Investors on a discretionary basis (the “Anchor Investor Portion”), of which one-third shall be reserved for domestic Mutual Funds, subject to valid Bids being received from domestic Mutual Funds at or above the Anchor Investor Offer Price. 5% of the QIB Category (excluding the Anchor Investor Portion) shall be available for allocation on a proportionate basis to Mutual Funds only, and the remainder of the QIB Category shall be available for allocation on a proportionate basis to all QIBs (other than Anchor Investors), including Mutual Funds, subject to valid Bids being received at or above the Offer Price. Further, not less than 15% of the Offer shall be available for allocation on a proportionate basis to Non‑Institutional Investors and not less than 35% of the Offer shall be available for allocation, in accordance with the SEBI ICDR Regulations, to Retail Individual Investors, subject to valid Bids being received at or above the Offer Price.

All investors, other than Anchor Investors, are required to mandatorily utilise the Applications Supported by Blocked Amount (“ASBA”) process by providing the details of their respective bank accounts in which the corresponding Bid Amount will be blocked by the Self Certified Syndicate Banks (“SCSBs”). For details, see “Offer Procedure” on page 508.

JM Financial Institutional Securities Limited, Axis Capital Limited and Credit Suisse Securities (India) Private Limited are the BRLMs to the Offer. The Registrar to the Offer is Link Intime India Private Limited.

The Equity Shares of the Company are proposed to be listed on the BSE Limited (“BSE”) and National Stock Exchange of India Limited (“NSE”) 

About S Chand And Company Limited:

S Chand And Company Limited is a leading Indian education content company in terms of revenue from operations in Fiscal 2016. (Source: Nielsen Research Report). S Chand And Company Limited delivers content, solutions and services across the education lifecycle through its K-12, higher education and early learning segments.

S Chand And Company Limited are the leading K-12 education content company in terms of revenue from operations in Fiscal 2016, according to Nielsen, with a strong presence in the CBSE/ICSE affiliated schools and increasing presence in the state board affiliated schools across India.

As of December 31, 2016, Company offered 55 consumer brands across knowledge products and services includingS. Chand, Vikas, Madhubun, Saraswati, Destination Success and Ignitor. The Company believe that these brands have benefited by its strong brand management philosophy which embraces consistent efforts to upgrade content quality and to update content regularly. Further, in December 2016, the Company acquired 74% of the outstanding share capital of Chhaya Prakashani Private Limited, and the Company now offer four Chhaya brands including Chhaya and IPP. S Chand And Company Limited’s textbooks and instructional materials are supported by their offering of technology driven methods of education and digital learning.ENDS.

 Link to RHP: http://bit.ly/2pwtKXf