Mr. Bill Gates acknowledges Hester for developing a Newcastle Disease Vaccine - Sonalika Tractors aims to expand in Europe and 5 global markets eyes 20% growth - Schneider Electric Announces EcoXpert™ Master Level Partners in Critical Power - NAREDCO TO LAUNCH ITS FIRST PROPERTY EXHIBITION IN MUMBAI - BSE’s India INX gets SEBI nod for listing framework of debt securities - Prime Minister inaugurates Dr. Ambedkar International Centre - Defending champ Rashpal confident of retaining Crown - ICAI International Conference 2017 Concludes Today - adidas partners with Lifestyle International Pvt. Ltd. adidas women’s apparel will now also be available at 16 Lifestyle stores across India - PUBLICATION OF MARATHI NOVEL "HIS DAY" FOR HIZDE [Trans Gender] RELEASED AT A BOOK LAUNCH AMIDST EUNUNCHS - NSE compiles ‘Regulation wise Compilation of SAT Orders’ Senior SEBI officials release an e-book in 5 volumes on SAT orders - Ruchi Soya to scale up Soybean crushing business post favorable government policies - Cloudnine Group of Hospitals Inaugurates First ever hospital in New Mumbai dedicated to mothers & babies - STERLING HOLIDAYS REDEFINING THE INDIAN HOLIDAY LANDSCAPE - Astron Paper and Board Mill Limited’s IPO opens on December 15, 2017, with Price Band of Rs. 45 to Rs. 50 per Equity Share of Face Value of Rs. 10 each - SumTotal Advances as a Leader in Nucleus Research’s Talent Management Technology Value Matrix for a Third Consecutive Year - PRICING OF USD 500 MILLION 3.835% FIXED RATE SENIOR UNSECURED DOLLAR GREEN BOND OF 10 YEAR TENOR BY INDIAN RAILWAY FINANCE CORPORATION LIMITED - Nation pays tribute to Dr Babasaheb R. Ambedkar on his death anniversary along with the Prime Minister and Celebrity - 2nd Global Textile Technology & Engineering Show 1st – 3rd February 2019 - White Hill Music releases brand new song ‘Nain’ from the album ‘Solo’ - Camlin brings Iconic `Flora Classic’ Pencils back - The 5th Edition of China Homelife / Machinex India 2017 inaugurated at BEC, Mumbai - Emotion with devotion needed for Khadi’s growth, says Minister Giriraj Singh - Union Bank of India ties up with RXIL (Receivable Exchange of India Ltd) as a TReDS (Trade Receivable Discounting System) Partner - CJP Uploads Online Petition Intervening For Peace in Ayodhya - The Governor of Maharashtra CH Vidyasagar Rao has expressed grief on the demise of veteran actor Shashi Kapoor - Actress-Model Daljeet Kaurr Mrs Universe 2016 introduced models from 26 cities for Mr, Miss and Mrs IAWA 2017 at Off the Grid Lounge,Mumbai - Music Launch of ‘Dr. Tatya Lahane | Angaar… Power Is Within’ A Mesmerizing Affair - Noor (Non-Interest Bearing Resident Accounts) Personal Accounts Launched By Federal Bank on Milad-E-Sherif - Latest Patented Innovation from Kaspersky Lab Helps Businesses Tackle Stealth Remote Control - VODAFONE INTRODUCES NOIDA’S FIRST FREE WI-FI ENABLED BUS SHELTER - Intersolar India, the Three Day Flagship Solar Industry Conference and Exhibition Opens on December 5 in Mumbai - Mercedes-Benz strengthens its after-sales footprint in south India, inaugurates the first luxury car workshop in Salem - Ravi Dube, Ahsaan Qureshi,Shharad Malhotra,Meghna Naidu, Iqbal Khan, Ishrat Ali, Daljit Kaur & Yogesh Lakhani came for 4th Dashnik Mumbai Press Media Award at Iskcon,Mumbai. - INAUGURATION OF AADHAR ENROLMENT-CUM-UPDATION CENTRE AT MUMBAI GPO - Hema Malini launches “ONE FOR ALL , ALL FOR ONE”, a Tribute and salute to Indian Army - Bollywood Actor and MP Hema Malini during announcement the Synergy, an Indo Georgian Dance fusion in Mumbai - Glamour Rendezvous Diagold cuts the ribbon with Shilpa Shetty - IBS Mumbai develops future leaders through its management education programme - Moneycontrol hosts a special ground event ‘India’s Road Ahead’ - GUJARAT ELECTIONS STARTS TODAY

McVitie’s Brand Ambassador and Bollywood Diva Kajol applauds “McVities Kid’s culinaire, a Food Festival”

L-R : Abhishek Sharma, President pladis India (McVitie’s) with Indian cinema actor and McVitie’s brand ambassador, Kajol Devgn in Mumbai.- Photo By Sachin Murdeshwar GPN NETWORK.L-R : Abhishek Sharma, President pladis India (McVitie’s) with Indian cinema actor and McVitie’s brand ambassador, Kajol Devgn in Mumbai.- Photo By Sachin Murdeshwar GPN NETWORK.

Indian cinema actor and McVitie’s brand ambassador, Kajol Devgn in Mumbai - Photo By Sachin Murdeshwar GPN NETWORK.

Indian cinema actor and McVitie’s brand ambassador, Kajol Devgn in Mumbai – Photo By Sachin Murdeshwar GPN NETWORK.

MUMBAI, April 2, 2017 (GPN) : After an overwhelming response from families in Delhi, the festival of Healthy and Happy food – Mc Vitie’s Kids Culinaire, a food festival came to Mumbai for the first time on 1st April at City Park, E-Block, Bandra-Kurla Complex. With McVities as title partner, there are some exciting additions to watch out for at the festival.The very famous Kajol was present to attend the Kids Culinaire Food Festival.
The popular biscuit brand is presenting the next chapter of growth by extending its line of biscuits with the launch of new range of cream biscuits. pladis India, one of the well known biscuit companies, has announced the launch of cream sandwich biscuits, under its iconic brand McVitie’s. With this launch, pladis India widens its consumer base with tasty creamy biscuits. The new launch is supported by an innovative packaging that will engage consumers to watch interesting Jungle Book webisodes and win many exciting prizes.
During the Mumbai launch, McVitie’s also announced the names of lucky winners spread across metro cities from the first phase of campaign. The campaign will be further advanced through engagement with parents and their kids at schools in various metro cities of India this summer.
McVitie’s Creams will be available in four flavors – Chocolate, Orange, Vanilla, and Strawberry; and extend the brand’s offering in the creams segment.
Speaking on the launch of McVitie’s Creams, Abhishek Sharma, President pladis India(McVitie’s), said, “pladis is one of the world’s leading biscuits companies and India is a top priority for us. We see tremendous opportunity for growth in the Indian biscuit category. Since the launch of McVitie’s brand in India in 2010, it has gained strong consumer equity in the country, making it one of India’s loved biscuit brands and the choice of the health conscious. With consumer preferences and needs changing with time, McVitie’s Creams seek to leverage this equity, and offer consumers an option of cream biscuits with more flavours. Kids also get to engage with The Jungle Book with the Eat2Win promotion across the creams range.”
McVitie’s Creams will be available in seven SKUs across the country in grocery stores and modern retail outlets, and will be available in a pack size of 70 grams, priced at Rs 10 price and 100 grams for Rs 20.
The range was launched by Indian cinema actor and McVitie’s brand ambassador, Kajol Devgn in Mumbai. Marking the launch of McVitie’s Creams, Kajol Devgn said, “McVitie’s biscuits remain a firm favourite for the health and taste conscious consumer. McVitie’s Creams surely is a ‘great tasting yummy biscuit’ and will certainly appeal to the kids seeking a tasty experience, with the goodness of natural ingredients.”
The launch will be promoted by an integrated marketing campaign which will include a disruptive visibility strategy in modern and traditional trade stores. McVitie’s Creams packs come with a QR code, which will allow kids to watch webisode of The Jungle Book. A new webisode will be released every week. Consumers also stand a chance to win daily assured gifts and one tablet every week under the promotion “Eat 2 win”. The campaign was launched in Delhi in March and will run for nine months.
About pladis:
pladis is one of the largest food snacks company globally. It is a part of the Yildiz Holding, the largest food company in Turkey, head quartered in Istanbul. pladis has internationally recognised biscuits and confectionary businesses with global brands and regional jewels – Godiva Chocolatier, McVitie’s Biscuits, Ülker and DeMet’s Candy Company. With the strength of 26,000+ employees, pladis promises happiness to the world in every bite. pladis Indiaoperates in the category of biscuits under the brand name McVitie’s. Entered India in 2009, it is now a well-known brand in India with retail sales of Rs. 200 Crs+, growing double-digit ahead of the biscuit category. The original McVitie’s Digestives biscuit is one of the leading brands in the healthier biscuit category, and McVitie’s has ownership of Whole-wheat in this space. pladis India is now widening its consumer base to be a household brand name with its extended play in taste led segments of biscuits – creams, cookies. Its ambition is to operate like a full-biscuit player with consumer offering in all sub-segments of Biscuits over the next 3 years.

About Kids Culinaire:
This Fun Food Festival for children was started by Pilcrow Communications in 2015, with the aim of making food ‘fun’ for children and thus bringing about a transformation in their eating habits. It has been designed keeping little ones and their parents/ caregivers in mind with fun workshops, interesting information, exciting activities and cool contests.
The festival has been planned keeping parents, caregivers and little ones in mind and is full of fun workshops, interesting information, exciting activities and cool contests. Activities include an interactive display of the Food groups, where children can milk a cow in the Dairy section, do lentil art in the Protein section or dig for underground veggies in the Vegetable section.Ends

About the Author

Sachin Murdeshwar
Sachin Murdeshwar is a Sr.Journalist and Columnist in several Mainline Newspapers and Portals.He is an ardent traveller and likes to explore destinations to the core.

Be the first to comment on "McVitie’s Brand Ambassador and Bollywood Diva Kajol applauds “McVities Kid’s culinaire, a Food Festival”"

Leave a comment

Your email address will not be published.


*