•LIVE Telecast of Powerboat Racing for the First Time in the World on SONY ESPN, SONY ESPN HD, Sony PIX and Sony PIX HD channels as well as LIVE streamed on SonyLIV app and website
•Unique “Second Screen” Experience for Fans for the First Time in India across any Sport
Mumbai, February 24, 2017 (GPN) : Sony Pictures Networks India (SPN) is the broadcast partner for the inaugural edition of Nexa P1 Powerboat, Indian Grand Prix of the Seas, the global series in powerboat racing being launched from India by Procam International, the country’s leading sports management company. This will be the first time in the world that powerboat racing will be telecast live. In addition, in a first-of-its-kind across all sports, fans will experience a “second screen”, which will provide personalized content that will elevate the race experience to a whole new level for viewers.
SPN will bring home to millions of fans the thrilling action from the shores of Mumbai’s natural amphitheatre, Marine Drive, during the race weekend. The telecast repertoire includes 9 hours of LIVE programming on SONY ESPN, SONY ESPN HD, SONY PIX, and SONY PIX HD channels commencing on 3rd March until 5th March 2017. The live telecast will run for three hours daily from2:00pm – 5:00pm.
In addition to this, the event will be LIVE streamed on SonyLIV, the first premium Video on Demand service.
The telecast for the Nexa P1 Powerboat, Indian Grand Prix of the Seas, is expected to set a global benchmark for the telecast of the sport and entertainment around it. The content production by Initium Productions and Emmy Awards winner British director, Westbury Gillet, has put together a global, hi-tech crew and equipment flown in from 3 continents. The event promises to be the most comprehensive coverage in the history of power boating
Another first for the sport is the introduction of the ‘second screen’ to take live sports experience to new areas where fans will have access to images and information of what they want to watch at all times. The second screen is a gamified graphics interface to be followed live on an internet-connected device for real-time access to gamified positions, telemetric race data & analytics, in addition to the television broadcast.
Mr. Prasana Krishnan, EVP and Business Head, Sports Cluster, Sony Pictures Networks India (SPN), “Powerboat racing is one of the latest adventure sports that is gaining momentum all over the world. The inaugural edition of the Nexa P1 Powerboat, Indian Grand Prix of the Seas is a grand scale International lifestyle event that will potentially transform the way marine sports is consumed in India. In addition to this, for the first time, viewers will get to experience the thrills of powerboating with the live telecast of the Nexa P1 Powerboat, Indian Grand Prix of the Seas. We at SPN, are always looking to innovate by bringing in diverse content to our audience and are proud to be the global pioneers in presenting marine adventure sports live on the viewers’ television and digital screens.”
Mr. Anil Singh, Managing Director, Procam International, “Seeding a global sports series from India meant that we had to go above and beyond with our global telecast for the Nexa P1 Powerboat, Indian Grand Prix of the Seas. Everything we have planned in association with Sony is to ensure that we captivate the minds of every sports aficionado. We are proud to have Sony Pictures Networks India as our broadcasting partner, as they are the pioneers in broadcasting global sporting events and enhancing the experience for sports fans globally. We are also introducing the first ‘second screen’ format to sports enthusiasts in India, which we foresee as a game-changer in experiencing live sporting action.”
About the NEXA P1 Powerboat Indian Grand Prix of the Seas:
The Grand Prix of the Seas is the brainchild of P1 Global, the world’s leading maritime motor sports brand, in partnership with India’s leading sports management company, Procam International. This is the first of the Union Internationale Motonautique (UIM) endorsed Grand Prix of the Seas and is conducted under the aegis of the Yachting Association of India (YAI). Procam International and P1 Global have created a format and ranking system where in five years the Grand Prix of the Seas (World Championship Series) will be in 12 global cities, including five in India.
The race weekend for the Indian Grand Prix of the Seas will have 6 world-class teams comprising of 2 boats each, featuring 24 of the world’s best pilots and navigators competing on a first-time race track on water.
About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), (formerly Multi Screen Media Private Ltd.), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.
As a leading television network in India, SPN comprises of 22 channels including Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian Cinema; SAB, a family comedy entertainment channel; PIX, the English movie channel; Le Plex HD showing critically-acclaimed Hollywood films; AXN, the leader amongst English Entertainment Channels; AATH, the Bangla movie channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; SIX and SONY ESPN – the cluster of sports entertainment channels SonyLIV – the Digital Entertainment VOD platform and SPN Productions, the networks’ Bollywood film production arm.
Sony Pictures Networks India is in its 22nd year in India.
