Mumbai, Wednesday, February 22, 2017 (GPN) : Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign- sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to spread awareness about the importance of good sleep for your physical and mental well being.
To aid the sleep@10 concept, Interio has created a sleep-o- meter that hopes to encourage and track our sleeping patterns, thus helping us to maintain a healthy sleeping habit and thus transform our lives. Who better than Olympian Geeta Phogat, India’s first ever gold medalist in wrestling at the Commonwealth Games, to launch this program.
Emphasising on the importance of getting adequate sleep, India’s first gold medallist in wrestling, Geeta Phogat said sleep hygiene is extremely important.
Phogat was speaking at the launch of Godrej Interio mattress and its Sleep@10 campaign in Mumbai on Wednesday February 22. She said not only is sleep necessary for good health, but sleeping in right place is also important.
“Discipline in daily life plays a vital role in life. My father ensured that my sisters and I sleep at 9pm and wake up at 3.30am. This has helped me in my sports career. Good sleep has helped me be active,” Phogat said.
Also present at the launch was Dr Preeti Devnani, Clinical Director at Sleep Disorder Clinic, who explained that factors like light, sound, temperature and place of resting also plays a crucial role in getting good sleep.
“Maintaining sleep hygiene rejuvenates people’s mind. But, unfortunately, sleep is the single most compromised aspect of life. Addiction to technology and multiple devices throughout the day as well as using them just before sleeping is also on the rise, which is playing havoc with people’s health,” Devnani said.
Godrej’s Sleep@10 campaign aims to help people follow a sleep routine which will help them inculcate healthy sleeping habits in them and eventually, avoid stressas well as other health diseases which are caused due to insomnia.
“It is medically proven that the best time to sleep is 10pm, since it perfectly coordinates with sun’s patterns. Therefore, if one aims to win in life, attain a Stress-Free mind and healthier body, then one needs to Sleep@10,” said Devnani.
Shockingly, 93% of Indians are believed to be sleep deprived and Godrej’s campaign is to encourage people to give sleep the due importance.
Commenting on the sleep@10 concept, Anil Mathur, COO, Godrej Interio, said, “Sleep@10 is a concept that actually emerged from the product development stage of our healthcare range. As we delved deeper, we realised the concern was much larger than just selecting the right mattress. Most of India is sleep deprived. This has to be spoken about in
order to ensure a much productive and healthier us. Misuse of new age technology might be playing an important role towards this and it’s our responsibility to seek for a healthier lifestyle.”
The new healthcare mattresses are a unique range, an optimum blend of cushioning and support. It is made in a way to provide the right kind of support and cushioning without being too soft or rigid to keep the natural posture of body intact while sleeping. The range, priced between Rs. 7500 – Rs 75,000, is currently available at your nearest store in the city pan India.