Mumbai, January 2017 (GPN) : L’Oréal Paris, the No.1 beauty brand in the world, is pleased to announce Deepika Padukone as its new global brand ambassador. Deepika is one of the most successful actresses in the Indian film industry and has created an impact like no other. As the new L’Oréal Paris spokesperson, Deepika Padukone joins the list of illustrious women that represent the brand like Jane Fonda, Blake Lively, Julianne Moore, Susan Sarandon, Aishwarya Rai Bachchan.
L’Oréal Paris is not just the world’s leading beauty brand, but also a brand that embodies self-confidence and empowerment. L’Oréal Paris spokespeople are passionate and talented individuals. These women of all ages, looks and origins, are sources of inspiration for every generation thanks to their vision, engagement and talent. They are all women with strong charisma and personality and truly represent L’Oréal Paris’ global legendary spirit: “Because We are Worth It”. Like Deepika, all the ambassadors come from diverse backgrounds, have distinct personalities, and are icons of art, fashion and beauty with numerous personal and professional accomplishments to their name.
Delighted to have Deepika as part of the L’Oreal Paris family, Pierre-Emmanuel Angeloglou, Global President – L’Oréal Paris said, “Deepika is undeniably a phenomenal actor and a beautiful person. She has accomplished a lot in a very short time and is an icon for many young women across the world. With her beauty, confidence and grace, she epitomizes our brand’s values, and we are very pleased to announce her as a global ambassador for L’Oréal Paris.”
Welcoming Deepika onboard the iconic brand, Shalini Raghavan, Chief Marketing Officer, Consumer Products Division, L’Oréal India, said, “As a youth icon and role model to many, Deepika Padukone truly embodies the brand and its philosophy of beauty with strength. Her effortless style and grace make her a natural fit for the brand. Besides being a successful actor in the Indian film industry, she is someone everyone aspires to be – she is intelligent, sensitive and self-made. We are thrilled to welcome her into the L’Oréal Paris family, and look forward to a long-lasting association.”
Deepika Padukone has had an inspiring journey to becoming one of India’s most iconic and successful actors. An ace badminton player in her early days, Deepika was also passionate about modeling and soon went on to conquer this new world with her phenomenal talent in front of the camera. Naturally progressing to the world of cinema, Deepika Padukone has been applauded for her stellar work in several commercially and critically acclaimed films such as Piku, Tamasha, Bajirao Mastani, Ram Leela, Cocktail. Her recent debut in Hollywood with the globally successful XXX: Return of Xander Cage has cemented her place in international cinema as well. She is a woman of substance & her journey reflects L’Oréal Paris’ values.
Over the years, Deepika’s aptitude to re-invent herself has been unique and is very aspirational as it proves that everything is possible. Alongside her acting career, Deepika is vocal about issues close to her heart and has founded ‘The Live, Love, Laugh Foundation’, to create awareness about mental health issues in India.
“I’ve always believed that feeling beautiful begins with feeling confident about yourself and L’Oréal Paris with its powerful message ‘Because we’re worth it’ has always encouraged women to do that. It is an absolute privilege to be joining the L’Oréal Paris family and the league of extraordinary women associated with this iconic brand”, said Deepika Padukone